WMU News

WMU student wins $2,000 scholarship

June 2, 1998

KALAMAZOO -- Amanda M. Wartchow, a Western Michigan University senior from Troy, Mich., has received a $2,000 Adcraft Foundation Scholarship from the Adcraft Club of Detroit.

She is one of eight students at Michigan colleges and universities selected for the award by the largest professional advertising club in the United States.

The students were chosen on the basis of two essays they wrote on the reasons they are pursuing careers in advertising or marketing and on their perceptions of the industry and its future. Other criteria, such as grade point average and extracurricular activities, also were considered.

Wartchow is pursuing a bachelor of business administration degree with a double major in advertising and promotion and Spanish and a minor in international business. A member of the Lee Honors College, she has a 3.9 grade point average. She is a member of the Alpha Lambda Delta and Golden Key national honor societies and has made the dean's list each semester.

Last summer, Wartchow served as a marketing intern at Automotive Products Inc. in Auburn Hills. She used both her business skills and her language skills, developing and teaching a basic Spanish course, researching the South American automotive market potential and translating materials into Spanish.

"She's an excellent student," said Dr. Betty J. Parker, WMU assistant professor of marketing, who nominated Wartchow for the scholarship. "She wants to put her Spanish language ability to use with advertising. With this global world in which we live, I'm really quite interested in seeing her do that."

Media contact: Ruth Stevens; ruth.stevens@wmich.edu

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