WMU News

New lecture series focuses of Asian/Pacific business

October 29, 1998

KALAMAZOO -- The experiences of those who have been there will highlight a new lecture series on doing business in the Asian/Pacific region that begins Thursday, Nov. 12 at Western Michigan University.

John Amell, vice president of Asia/Pacific Operations for Haworth Inc. of Holland, Mich., will launch the Global Business Lecture Series by relating his organization's experiences in a talk about "Establishing An Asian Presence: The Haworth Experience," at 4 p.m. Thursday, Nov. 12, in Room 1120 of Schneider Hall. An informal reception will follow.

Amell is responsible for the development of strategic initiatives to increase Haworth's presence in Asia, Australia and India through new acquisitions, development of joint ventures and building new manufacturing and distribution facilities. With Haworth since 1982, he has been instrumental in the opening of sales offices in Australia, China, Singapore, Malaysia and Thailand, and manufacturing operations in Malaysia and China.

The lecture series, sponsored by the Haworth College of Business and the U. S. Department of Education, is an outgrowth of the college's Asian/Pacific Education Project . The project is designed to increase understanding, awareness and expertise about doing business in the region. The lecture series will feature four free presentations each year, two each semester, for the next two years by regional business leaders with Asian/Pacific experiences and expertise.

The second speaker in the series, Fernando Leal, senior vice president and president, Market Region Latin America for Pharmacia & Upjohn, will speak at 4 p.m. Thursday, Dec. 3, in Room 1120 of Schneider Hall.

Leal's talk, "China Entry Strategies -- Successes and Disappointments," will address knowledge he has gained from more than a decade of experience in the Asian/Pacific region. Formerly senior vice president and president of Market Region Asia/Pacific and vice president for Japan/Pacific/Latin America for P & U, Leal has traveled extensively in Asia and negotiated a variety of agreements with representatives of China, Japan, Korea, Malaysia and Thailand.

For more information contact Jeanne Wagenfeld at (616) 387-5069 or Dr. William F. McCarty, professor of finance and commercial law, at (616) 387-5857.

Media contact: Marie Lee, 616 387-8400, marie.lee@wmich.edu

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