WMU News

WMUK's fund drive soars to successful finish

Oct. 27, 1999

KALAMAZOO -- Phew! Or Wow! Those two exclamations both describe WMUK's fall fundraiser this year.

The University's National Public Radio station met its goal of $220,000 at 8:33 p.m. Friday, Oct. 22, after posting its two biggest on-air pledge days in station history. Thursday's pledges totaled $30,826, of which about $5,500 came in by mail, for about $25,000 in on-air pledges, says Floyd Pientka, station program director. The previous one-day record for on-air pledging was $24,442.

But the new record didn't last long. It was broken the next day.

A total of $37,033 in pledges came in on Friday, of which about $2,500 came in by mail, leaving about $35,000 in phone pledges.
"It's staggering to me," Pientka says. "Given our prior experience, we are really overwhelmed. We're really, really thankful to everyone who participated, both the volunteers who took pledges and all the people who called in."

Activity early Friday during "Morning Edition" was especially brisk, Pientka says. During a frenzied three-hour period from 6 to 9 a.m., the station raised $12,075 from 156 callers.

"Those are all figures I wouldn't have believed were possible," Pientka says. "Along with our spring fundraiser, that means we've raised $328,000 plus in the past six months."

WMUK was forced to raise this year's goal by changes in the cost and pricing structure for NPR programs that increased the station's costs by 15 percent.

Media contact: Cheryl Roland, 616 387-8400, cheryl.roland@wmich.edu

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