WMU News

WMU students win national marketing competition

Jan. 21, 2000

KALAMAZOO -- Four members of a senior-level Western Michigan University marketing class won an all-expense-paid trip to Dallas and $2500 recently in a national collegiate marketing competition.

The team of Christopher Beikmann of Niles, Mich.; Mei Hui Cheong of Seremban, Malaysia; Tabitha Giles of Saginaw, Mich.; and Carolyn Kovala of Howell, Mich; claimed first place in the 1999 Promotional Products College Education Foundation National Collegiate Competition.

The competition, which drew 186 entries from schools around the nation, required teams to design a 25-page marketing plan for SBC Internet services, an internet service provider.

Giles and Kovola are seniors majoring in advertising and promotions, while Beikman, an advertising and promotion major, and Cheong, a public relations major and advertising minor, graduated in December.

The student team entered the competition as part of a class project in creative strategy instructed by Dr. Betty Parker, WMU assistant professor of marketing, in the fall. This is the third time in four years WMU students have won national recognition in this competition. In 1998 and 1997, WMU student teams placed third.

The winning team and Parker won an all-expense-paid trip to attend the Promotional Products Association International (PPAI) national trade show in Dallas, where they will be honored at a luncheon Jan. 24. The WMU Department of Marketing will also receive $2500.

Media contact: Pauline Oo, 616 387-8400, pauline.oo@wmich.edu

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