WMU News

Associate dean leads discussion on marketing a consulting business

Feb. 23, 2000

KALAMAZOO -- Are you interested in beginning to work as a consultant? Could you use some advice on marketing your current consulting business? A roundtable discussion on those topics will take place Thursday, March 2, at the Kalamazoo County Chamber of Commerce building.

Dr. Trudy Verser, associate dean for external affairs and an associate professor in the Department of Management at Western Michigan University's Haworth College of Business, will lead the workshop from 6:30 to 8 p.m. at the Chamber building, 346 W. Michigan Ave. The program, part of a monthly series of workshops offered by WMU's Women's Business Development Center, is free and open to the public.

The informal presentation will focus on the challenges and benefits of operating a consulting business. There will be significant time for questions and answers.

A former personnel manager for the B.F. Goodrich Co., Verser teaches strategic management, small business management and entrepreneurship courses at WMU, in addition to carrying out her duties as associate dean. She conducts research on entrepreneurship and family businesses and her work has been published in such journals as Entrepreneurship Theory and Practice and the Journal of Organizational Change Management.

WMU's Haworth College of Business established the Women's Business Development Center in 1999 to offer support to female professionals and entrepreneurs through training, group and individual problem-solving consultation, current business information and networking opportunities.

For more information or to reserve a seat, contact WBDC Director Pat Guenther by phone at (616) 387-2714 or via email at <patricia.guenther@wmich.edu>.

Members of the media may call Trudy Verser for comment at (616) 387-5964.

Media contact: Jessica English, 616 387-8400, jessica.english@wmich.edu

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