WMU News

'Radical' exec unravels mysteries of marketing

April 24, 2002

KALAMAZOO -- Is marketing a mysterious art that costs a lot and whose success cannot be easily measured? Definitely not, according to a local expert who will give simple tips on powerful marketing tactics at a Western Michigan University presentation Thursday, May 2.

Wesley Martz of Radical Productions will present "Sharpening Your Marketing Focus" from 6:30 to 8:30 p.m. in the Federal Room of the Kalamazoo County Chamber of Commerce building, 346 W. Michigan Ave. The program, part of a monthly series of workshops offered by WMU's Women's Business Development Center, is free and open to the public.

"Many small business owners are confused and daunted by marketing," says Martz. "However, when you consider that marketing is the process through which you create and keep customers, it is the single most important process in any business. After all, with no customers, there is no business. Marketing can be broken down in simple, powerful terms that can help any company succeed."

At the workshop, Martz will reveal seven steps to creating a small business marketing plan. He'll discuss a variety of marketing topics, including planning, creating a budget, establishing market position, and effective advertising and promotion.

Martz founded his marketing agency, Radical Productions, in 1999 to serve small businesses and entrepreneurs. He has more than 12 years experience in business development, direct marketing, advertising, public relations and brand management, with extensive work in global and Internet marketing. An instructor at both Davenport University and Kalamazoo Valley Community College, Martz teaches marketing, advertising and promotion, small business management and Internet marketing. He is the marketing chairperson and executive committee member of SCORE Kalamazoo, and a member of the American Marketing Association. After completing his bachelor's degree at Purdue University, he earned his MBA at WMU.

WMU's Haworth College of Business established the Women's Business Development Center in 1999 to offer support to female professionals and entrepreneurs by providing training, problem-solving consultation, current business information and networking opportunities.

Reservations are required. For more information or to reserve a seat, contact WBDC Director Pat Guenther at (269) 387-2714 or <patricia.guenther@wmich.edu>.

Media contact: Jessica English, 269 387-8400, jessica.english@wmich.edu

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