WMU News

What's needed for 'down and dirty' marketing plan

Feb. 26, 2003

KALAMAZOO -- A local expert will reveal the essentials of intelligent marketing for small businesses when he speaks Monday, March 10, at a presentation sponsored by Western Michigan University and the Battle Creek Area Chamber of Commerce.

Wes Martz, founder of the Kalamazoo-based Martz Marketing Group, will present "Sharpening Your Marketing Focus" from 6 to 8 p.m. at WMU-Battle Creek's Kendall Center, 50 West Jackson. Part of a monthly series co-sponsored by the University's Women's Business Development Center and the chamber, the program is free and open to the public.

Reservations are required. For more information or to reserve a seat, contact the Battle Creek Area Chamber of Commerce at (269) 962-4076.

"For many small business owners, marketing is all of running an ad in the Yellow Pages," says Martz. "However, when you consider that marketing is the process through which you create and keep customers, it is the single most important process in any business. After all, with no customers, there is no business.

"Marketing can be broken down into simple, powerful terms that can help any company succeed."

At the seminar, Martz will present seven steps to creating a "down and dirty" marketing plan and reveal how to unleash the power of intelligent marketing. He'll also discuss a variety of marketing topics, including creating a budget, establishing market position, and effective advertising and promotion.

Martz founded his firm, Martz Marketing Group, in 1999 to serve small businesses and entrepreneurs. He has more than 12 years of experience in business development, direct marketing, advertising, public relations and brand management, with extensive work in global and Internet marketing. As an adjunct instructor at Kalamazoo Valley Community College, Martz teaches marketing, advertising and promotion, and small business management. He is the marketing chairperson and an executive committee member of the Service Corps of Retired Executives, known as SCORE, and a member of the American Marketing Association. After completing his bachelor's degree at Purdue University, Martz earned his MBA at WMU.

Media contact: Jessica English, 269 387-8400, jessica.english@wmich.edu

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