WMU News

Centennial scholar offers sneak peek at the future of education

Oct. 24, 2003

KALAMAZOO -- As Western Michigan University continues to celebrate its centennial and look back at its first 100 years, an education futurist will come to campus to discuss what the next century holds for students, teachers and the institutions that serve them.

The WMU College of Education will play host Dr. William L. Banach, president of the Michigan-based market forecasting and communications research firm Banach, Banach and Cassidy, for a public lecture at 7:30 p.m. Tuesday, Nov. 4, in the Brown Auditorium of Schneider Hall.

Banach will present an "Invitation to Think," a commentary on the endless possibilities and opportunities the future poses for education. The implications of change, growth and competition he outlines are expected to be thought provoking and will shed light on how universities, communities, workplaces and the economy may be impacted.

"As educators, we are always preparing our students for the future," says Dr. Dona Icabone, associate professor of Educational Studies and chairperson of the college's Centennial Committee. "However, we are sometimes in the dark about the future ourselves. Bill Banach's specialty is preparing educators for the future. Often educators are the 'last to know' about political, social and economic factors that affect our field. Bill's presentation will allow us to prepare ourselves and our students for the next 100 years."

As a 'futurist,' Banach works extensively with schools in the areas of communication and public relations planning. He is the founder of the Institute for Future Studies and directs two nonprofit research outfits--the Center for the Study of the Superintendency and the Strategy Center.

Banach, who earned his doctoral degree from WMU, is recognized nationwide for his issues management and social forecasting programs.

Banach's visit is part of the ongoing WMU Centennial Scholar and Artist Series, a special lineup of lectures, performances and presentations planned for WMU alumni, faculty, staff and students and the Kalamazoo area community. His lecture is among several presented by Centennial series participants who are national and international achievers in the arts and culture, business, education, government, health and science.

Media contact: Gail Towns, 269 387-8400, gail.towns@wmich.edu

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