WMU News

Ottman visits WMU to discuss 'Green Marketing'

Jan. 28, 2004

KALAMAZOO--Internationally recognized authority Jacquelyn Ottman will speak on "Green Marketing, Eco-innovation and Stories from the Green Graveyard" at 7:30 p.m. Thursday, Jan. 29, in Brown Auditorium of Schneider Hall at Western Michigan University. The lecture is free and open to the public.

Founder and president of J. Ottman Consulting in New York, Ottman authored the book "Green Marketing: Opportunity for Innovation," which is now in its second edition and has been translated into five languages. Since 1989, her company has helped clients gain competitive advantage by developing and marketing superior new products capable of meeting customer needs with significantly less damage to the environment.

Ottman sits on the advisory boards of the Centre for Sustainable Design (U.K.), Center for Small Business and the Environment in Washington, D.C., and the Corporate Communications Institute of Fairleigh DIckinson University, as well as the editorial board of the Journal for Sustainable Product Design. She chaired the jury of the American Marketing Association's Special Edison Awards for Environmental Achievement, and she is a former co-chair of the New York chapter of O2, the global network of green designers.

Sponsors for Ottman's lecture include the Department of Marketing, Environmental Studies Program, Students for a Sustainable Earth and Western Student Association.

Media contact: Thom Myers, 269 387-8400, thom.myers@wmich.edu

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