WMU Home > About WMU > WMU News

WMU News

WMU professors will rate Super Bowl ads

Feb. 2, 2007

KALAMAZOO--For the second year, professors in Western Michigan University's advertising and promotion program will be keeping score when they watch the Super Bowl. But it will be the ads they will be rating.

Professors will score each ad on a 10-point scale for creativity, strategy, execution and production values as they watch Super Bowl XLI on Sunday, Feb. 4. Their ranking will be made available to the news media after the game, along with general comments on this year's crop of ads.

Super Bowl ads for years have been something of a sensation, with millions of people tuning in just to watch the commercials. Many companies unveil their most innovative ads during the annual game, and the ads become the topic of conversations around the water cooler the next day.

This year's contest, being televised on CBS, is expected to draw more than 90 million viewers. Nearly 91 million people watched last year's game. Advertisers will spend as much as $2.6 million for a 30-second spot.

Interest from advertisers this year has been fairly high, and CBS has reported good sales, though the network had not completely sold out the available ad spots as of last week. Though the ads are generally kept secret, companies often announce their plan to unveil an ad during the game. This year, Coca-cola plans to air three commercials, marking the first time the soft-drink maker has advertised during the game since 1998.

Media contact: Mark Schwerin, (269) 387-8400, mark.schwerin@wmich.edu

WMU News
Office of University Relations
Western Michigan University
1903 W Michigan Ave
Kalamazoo MI 49008-5433 USA
(269) 387-8400