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Advertising team second in national competition

June 1, 2007

KALAMAZOO--A team of advertising students from Western Michigan University finished second out of 53 teams from 70 universities in the national EdVenture Partners Cadillac National Case Study Competition. The team placed behind finalists from Morningside College.

The four-person team from WMU's advertising and promotion program traveled to Detroit May 22-23 to present its case study to top executives from Cadillac and Modernista, Cadillac's advertising agency. Students received a cash prize of $1,000 and a plaque for their campaign, "Real. Luxury."--an idea that the Cadillac CTS automobile is an attainable luxury vehicle for a hard-working, achievement-oriented, younger demographic.

Members of WMU's team are Laura Gera of Elk Grove, Ill., Shannon Bailey of Waterford, Mich., Janice Ojczyk of Fort Gratiot, Mich., and Michelle Jovanovic of Calumet City, Ill. All four are seniors majoring in advertising and promotion. The team's faculty advisor is Dr. JoAnnn Atkin, WMU assistant professor of marketing.

"Official judges' feedback was very positive for our team's submission. They noted we did a great job with our campaign; that the creative, media and promotional plans were well integrated and professionally developed," Atkin says.

WMU has participated in the EdVenture Partners Cadillac National Case Study Competition for the past four years, placing in the top 10, nationally, each year. More than 1,200 undergraduate and graduate students competed this year.

Other teams that participated in the opening rounds of the competition this year were from Ball State University; California State-Fresno, Fullerton and Sacramento universities; Drexel University; Florida Institute of Technology; Gonzaga, Johns Hopkins, Penn State, Purdue, San Jose State and Tulane universities; University of Texas--Arlington and San Antonio; and the University of Wisconsin.

Media contact: Deanne Molinari, (269) 387-8400, deanne.molinari@wmich.edu

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