Elizabeth Buchanan leads the North American business for NielsenIQ, a global information services firm serving the consumer goods and retail industries. In this role, she is accountable for the United States and Canadian markets, across all NIQ business lines and customer segments.
During her 17 years at NielsenIQ, Liz has held various leadership roles in customer success, sales, product development and technology deployment. Most recently, she oversaw NielsenIQ’s customer-facing analytics and servicing teams around the world and led the successful rollout of the NielsenIQ self-serve analytics platform, NIQ Discover, across 85 countries.
She has worked extensively across the United States and global markets. She has specific expertise in data governance and stewardship, data management processes, technologies and analytics. She regularly consults with customers to help them achieve their transformation goals in this rapidly evolving space.
Buchanan currently serves as an executive sponsor for the Women in NielsenIQ employee resource group. She sits on the board of directors for the Chicago chapter of Cradles to Crayons, a nonprofit organization focused on providing essentials to children facing clothing insecurity. She also serves on the board of directors of Chicago Humanities and World Business Chicago.
She is an active champion for civic causes, regularly dedicating her time advocating for diverse political representation through fundraising, organizing and policy work at the local and national level. Buchanan is a class of 2022 Leadership Greater Chicago Signature Fellow and a member of the Economic Club of Chicago.