Cynthia Herrera

Column Bio

Cynthia Herrera

The Sun Bum logo is light yellow and light brown.

Cynthia Herrera is the chief executive officer at Sun Bum, the fastest growing sun care brand on the market. She has been with Sun Bum since 2019 and has 30 years of experience in fast moving consumer goods companies.

Prior to Sun Bum, Herrera spent 20 years with SC Johnson, one of the world’s leading, family led, global manufacturers of household and professional products. At SC Johnson, she held numerous leadership roles in sales and marketing and in 2017 she was recognized by Working Mother’s Magazine as Working Mother of the Year.

As a solution-focused and action-oriented leader, Herrera thrives on empowering others and enabling possibilities. Her overarching agenda is to inspire excellence through listening, guiding and mentoring while setting high expectations and fostering an environment of inclusivity, positive intent and accountability.

Herrera graduated Magna Cum Laude from Western Michigan University with a bachelor’s degree in business administration in 1993. She is a member of the WMU Food Marketing Advisory Board and a board member of San Diego Sports Innovators (SDSI), a not-for-profit organization of like-minded individuals who appreciate businesses built from passion for a lifestyle.