Jackie LaPointe is a business leader with more than a decade of experience driving growth, innovation and team development in the consumer packaged goods industry. As director of retail, Southwest market at PepsiCo, LaPointe is responsible for the strategy and development of the retail beverage business across Arizona, New Mexico and West Texas, spanning convenience, grocery, dollar and drug channels. Her leadership delivers more than $550 million annually, focusing on revenue growth and market share expansion. She leads a high-performing team managing business planning, prioritization and execution to achieve strategic goals.
Over the past decade, LaPointe has built brands, driven sales and executed strategic initiatives across multiple markets and distribution channels. Her diverse experience has given her a deep understanding of the beverage industry, from launching new products to cultivating lasting customer relationships.
LaPointe is passionate about advancing women in leadership and frequently speaks on topics such as mindset, perspective and breaking barriers in the workplace. Her philosophy, encapsulated in her personal tagline, "Average athlete with an [above average] mindset," reflects her dedication to resilience, growth and embracing challenges—values she brings to every aspect of her life and career.
In addition to her professional achievements, LaPointe mentors emerging leaders and contributes to fostering the next generation of talent. She has spoken at conferences on goal setting, work-life harmony and building high-performing teams. When she's not working, she enjoys athletic pursuits including triathlons, duathlons, road cycling and ultramarathon running.