As one of the industry’s foremost experts on ready-to-eat cereal and highly respected for his knowledge of the category, Doug VanDeVelde brings deep and varied experience to the role of chief growth officer of WK Kellogg Co.
Throughout his more than 25-year career at Kellogg, he built significant commercial expertise and served in a number of leadership roles including senior vice president, global breakfast category, senior vice president of marketing and innovation for U.S. Morning Foods, and, most recently, general manager of Kellogg’s U.S. cereal business.
His role as chief growth officer of WK Kellogg Co. encompasses marketing, R&D, revenue growth management, and insights and analytics.