Katelyn Wandel is a first-year MBA candidate at the University of Michigan’s Ross School of Business with a background in CPG commercial strategy, consumer insights and category management. Following her MBA, she plans to pivot into CPG brand management where she can lead strategies that drive both business growth and positive impact.
Wandel is a proud alumna of Western Michigan University’s food marketing program. During her time at WMU, she served as president of the Food Marketing Association and was recognized as Outstanding Food Marketing Student of the Year in 2023. After graduating in 2023, she joined Mark Anthony Brands where she held several roles in category development across the company’s alcoholic and non-alcoholic portfolios. She is the co-founder and co-host of The Gen Z CPG Podcast, which highlights career journeys and industry insights to inspire the next generation of CPG leaders.