Sunny Yurasek leads analytics, business intelligence and revenue growth management at Welles Enterprises. Her career reflects a commitment to innovation through cross-industry collaboration. Prior to Welles, she was vice president of client development for North America at Decision Point Analytics, an AI think tank.
Yurasek has held data and analytics leadership roles at companies including Diageo, Reyes Holdings and Constellation Brands. At Diageo, she was senior director of data and analytics for North America, focusing on analytical maturity assessment, business intelligence strategy and fostering a data-centric culture. She collaborated with the global data science team on proof-of-concept models and business hypothesis testing.
Yurasek is passionate about education and believes the best way to learn is through teaching. She has been an adjunct professor at Saint Joseph's University and Western Michigan University, teaching courses on business analytics and generative AI in food marketing, and has assisted in teaching a business leadership and communications course at Northwestern University.
She holds a Bachelor of Arts in international business from Murray State University and a Master of Science in data science with a concentration in AI from Northwestern University.