Joy Martinez, MBA'10

Marketing Program Director, New Customer Acquisition, Spirion

  • Pictured is Joy Martinez

    Marketing Maven

    Joy Martinez thrives on transforming good things into great things. Whether it’s in her current role as marketing program director at Spirion or through mentoring others as a personal strengths coach, she has a genuine talent for inspiring excellence.

With years of industry experience—including in-house, agency and consultancy work—Martinez is a sought-after leader in the realm of marketing and revenue operations and marketing strategy. She is a six-time Marketo Certified Expert and holds her Marketo Certified Solutions Architect designation—the highest certification offered through the marketing automation platform. This identifies her among the most capable consultants worldwide who can assist clients with their digital transformation.

Martinez has achieved a lifelong goal of running her own business, StrengthsDNA, which provides personal strengths coaching for online entrepreneurs. She is also a former podcast host, has worked in multiple industries and has consulted for dozens of companies, from small businesses to global multi-billion-dollar organizations.

Best Advice: “‘Do good.’ Dr. Metwalli told us in our Business Strategy capstone course to ‘Do good,’ meaning use our education to help others. I’ve carried this with me for years and have tried to use my strengths and education to help others.”