Holly McCarthy, B.B.A.'13

Manager, Omnichannel Customer Marketing, The J.M. Smucker Company

  • Pictured is Holly McCarthy

    Driver of Data

    Holly McCarthy credits years of success to a core principle she learned in her WMU courses: find the root of a problem in data and apply the data in an actionable way. She has since led a fruitful career across nine different divisions in category management and omnichannel customer marketing at The J.M. Smucker Company.

McCarthy executed a number of high-level projects in category management. After making the move to omnichannel marketing, she became the unit’s post-promotion analysis lead, which included using retailer data sources to analyze and present insights on over 100 programs per year. McCarthy currently leads all Kroger shopper marketing activation across 28 brands. In her first full year in this role, she built a digital optimization tool for paid search and onsite media.

A second-generation Bronco, McCarthy loves volunteering her time during WMU’s food marketing industry tour, as well as mentoring current food marketing students and Smucker interns.

Bucket List: “Qualify for the Boston Marathon by age 35.”