2024 Food Marketing Conference Agenda

Moderator: TBD

Speakers:

• Denny Belcastro, Vice President Industry Initiatives and Customer Development at Kimberly-Clark
• Joe Mueller, Vice President of Purposeful Engagement at Kellanova

Sponsors:

• Constellation Brands
• Mark Anthony Brands

At 8:15 a.m. the WMU band, including Dr. Trey Harris and 25 band members, will perform six songs followed by an updated WMU video, WMU Cheer Team and Buster!

Breakfast will be served in the Kalamazoo Room of the Radisson Plaza Hotel.

Speaker: Dr. Russell Zwanka, Director of the Food Marketing Program at Western Michigan University

Speaker: Justin Honaman, Head of Worldwide Retail and Global Consumer Goods Go-to-Market at Amazon Web Services

Student intro: Lily Zwanka

Sponsor: Advantage Solutions

Speakers: Katie Hotze, Founder and CEO of Grocery Shopii

Student intro: Allison Quick

Sponsor: KraftHeinz

Moderator: Katie Hotze, Founder and CEO of Grocery Shopii

Speakers:

• Sophie Abrahamsson, President of Americas at Bambuser
• Kristin Crouse, Principal at Circana
• Ben Wynkoop, Global Strategist at Blue Yonder

Student intro: Aya Braish

Sponsor: Kimberly-Clark

Student intro: Isabel Krabel

Speaker: Michael Taylor, Chief Operating Officer of Retail Services at Advantage Solutions

Student intro: Avery Knoll

Sponsor: Daymon Worldwide

Moderator: Bryan Gildenberg, Founder and CEO of Confluencer Commerce

Speakers:

• Peggy Davies, CEO at PLMA
• Juan De Paoli, Vice President of Our Brands at Kroger
• Jim Griffin, President, North America at Daymon

Student intro: Sutton Segroves

Sponsor: Smucker's

Student intro: Josh Holden

Speaker: Kevin Coupe, Author and Content Guy at MorningNewsBeat

Student intro: Evan Raches

Sponsor: Constellation Brands

Speaker: Marta Cyhan-Bowles, Chief Communications Officer and Head of Marketing North American at NielsenIQ

Student intro: Olivia Connolly

Sponsor: NielsenIQ

Moderator: Dr. Russell Zwanka, Director of the Food Marketing Program at Western Michigan University

Speakers:

• Rick Keyes, President and CEO at Meijer
• Anthony Kyles, Chief Customer Officer, Meals & Beverages at Campbell's
• Dave Peacock, CEO at Advantage Solutions

Student intro: Katie Pesola

Sponsor: Meijer

Student intro: Max Hlavin

Moderator: Dr. Jennifer Bott, Professor of Management at Western Michigan University

Speakers:

• Sherry Ellies, Vice President Customer Development at Kimberly-Clark
• Jessica Waller, General Manager of Away From Home at Kellanova
• Allison Quick, WMU Student and Executive Vice President of the WMU Food Marketing Association
• Lily Zwanka, WMU Student and President of the WMU Food Marketing Association

Student intro: Grace Rehtorik

Sponsor: Kellanova

Speaker: Stephanie Stuckey, CEO at Stuckey's Corporation

Student intro: Lauren Howard

Sponsor: PepsiCo

Speaker: Victor Antonio, Sales Trainer and Motivational Speaker

Student intro: Emma Waker

Sponsor: Learning Evolution

Student intro: Kyle Parker

Sponsors:

• E. & J. Gallo Winery
• Founders
• Can-Do Kalamazoo
• Kalsec
• Kalamazoo Valley Community College
• ValleyHUB

Join us for a complimentary breakfast in the Kalamazoo Room of the Radisson Plaza Hotel before day two of the conference.

Speaker: Dr. Russell Zwanka, Director of the Food Marketing Program at Western Michigan University

Student intro: Candy Lim

Speaker: Jason Smith, Managing Director - USA at Shopper Intelligence

Student intro: Noah Anderson

Sponsor: Hormel Foods

Moderator: Kevin Coupe, Author and Content Guy at MorningNewsBeat

Speakers:

• Don Fitzgerald, Former CEO at DOM's Kitchen & Market
• Don Sanderson, Chief Merchandising and Marketing Officer at Meijer
• Herb Smith, Vice President Off-premise Customer Development and Category Management at E. & J. Gallo Winery
• Dan Wandel, Senior Director Strategic Insights and Category Management at Mark Anthony Brands

Student intro: Dana Kozlowski

Sponsor: Mark Anthony Brands

Student intro: Ming Ling

Speaker: Tony Sarsam, President and CEO at SpartanNash

Student intro: Aidan Paciorek

Sponsor: SpartanNash

Moderator: Peter Bond, Partnership Acceleration at Flywheel Digital and Co-host of the CPG Guys

Speakers:

• Amy Feldman, Senior Executive Vice President of Sales at Lifeway Foods
• Katie Paul, Senior Vice President of Merchandising at KeHE Distributors
• Kathryn Peters, Head of Industry Relations at SPINS

Student intro: Brandon Mitchell

Sponsor: KeHE Distributors

Speaker: Colleen Lindholz, President at Kroger Health

Student intro: Gavin Weber

Sponsor: Kroger

Student intro: Claire Westbrook