Jason Smith is the managing director of Shopper Intelligence. He has led the Shopper Intelligence U.S. team since 2018.
Prior to joining Shopper Intelligence, Smith was head of the North America category management team at dunnhumby and was vice president of customer success at InContext Solutions. He began his career on the manufacturer side, working for both Hormel Foods and Colgate-Palmolive where he led multiple field category management and sales teams.
Smith holds a B.B.A. in marketing and advanced business communication from the University of Wisconsin Eau Claire.
Content—The Most Underrated Element to Your Shopper and Category Recommendations
Wednesday, March 27
8:45 to 9:15 a.m.