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From Hollywood to the metaverse, WMU expert reveals how advertisers will try to score big during Super Bowl

Haworth College of Business

… the ad and it’s easy to see how brands could easily spend upwards of $10 million on just one commercial.  Stars like … the hottest categories this year. BMW—with Arnold Schwarzenegger playing Zeus, the god of lightning—and Kia—with an … are over 30 first-time advertisers in this year’s game. Crypto currency, health and wellness products and tech …

https://wmich.edu/news/2022/02/67029

New on-campus thrift store supports sustainability, affordability

News

… student from Bangladesh. “I can’t believe all this was free!”    Aishi Dhar Puja looks through items in the S.H.E. … and mini fridges to kitchen tables, art and school supplies—free of charge.    “Students succeed when we support them … medical expenses; and Broncos. Period. , which provides free menstrual products.   Visiting the S.H.E. Shed   The …

https://wmich.edu/news/news/2025/08/campus-thrift-store-opens-sustainability-housing-equipment-she-shed

WMU first Michigan campus to bring live visual interpreting to users 24/7

News

… it more convenient and easier.” How it works Aira is a free downloadable iOS or Android phone or desktop app that … going out to some places.” Where to use Aira for free Alicia Marques displays the Aira app on her phone. The … who live off campus are allowed to use the Aira app for free for five minutes every 48 hours. Additionally, …

https://wmich.edu/news/2023/11/73591

Fort St. Joseph archaeological lectures available online

News

… available online Submitted by Anonymous (not verified) on Free virtual lectures focus on 18th-century French fort in … Fort St. Joseph Archaeological Project is offering free virtual lectures designed to take classes of curious … historical site. Virtual lectures using the popular and free communication tool called Skype focus on the progress …

https://wmich.edu/news/2012/03/292

Get ready to #GiveGold Oct. 11

News

… these challenges award $1,000, $2,000 or $3,000 bonus dollars to the winners to donate back to their WMU …

https://wmich.edu/news/2017/10/43114

Numerous events in November to honor veterans

News

… from the local community who served in the armed forces. Free meals Also on Veterans Day, several area restaurants will be providing free meals to veterans. Get a list of participating eateries at thebalance.com/veterans-day-free-meals-1357348 . Veterans salute Veterans will be …

https://wmich.edu/news/2016/11/36106

WMU has several connections with film premiering at Air Zoo

News

… the Worlds" and "The Watcher) and Richard Riehle ("Glory," "Casino" and "The Fugitive"). Emmy Award-winning composer …

https://wmich.edu/news/2014/11/20050

Lending a hacking hand: ambitious students create real-world cybersecurity RSO

College of Engineering and Applied Sciences

… the most of their first year at Western in 2024.   Their biggest idea? Creating the registered student organization … to small businesses.   “We help local small businesses with free cybersecurity assessments, publish free public advisories and provide education to students …

https://wmich.edu/engineer/news/2025/09/wraven-cybersecurity-rso

$800K grant to explore atomic level purity for energy developments

College of Engineering and Applied Sciences

… effusion sources and corona discharge supersonic jet-free plasma sources for plasma-assisted molecular beam …

https://wmich.edu/engineer/news/2025/07/800k-doe-grant-makin

Talk details electric vehicle conversion

News

… a standard gas-powered car to an all-electric vehicle in a free public lecture at 4 p.m. Friday, Jan. 27 , in 1118 Rood …

https://wmich.edu/news/2012/01/99