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Sales students take second place at national competition

Haworth College of Business

… adding, “We had two recommendations for their marketing strategy. One strategy was to use micro- and macro-influencers on TikTok … “I’m definitely proud of how Erin and I were both able to juggle not only this competition, but our many different …

https://wmich.edu/news/2022/11/69903

When opportunity knocks: Alum’s business acquisition funded by Sleeping Giant Capital

Haworth College of Business

… world. The Center for Principled Leadership and Business Strategy at Western Michigan University’s Haworth College of … It was an early glimpse into understanding culture, strategy and goal-setting.” After graduating with a … lead WMU’s Center for Principled Leadership and Business Strategy, many areas of mutual benefit in a more formal …

https://wmich.edu/news/2021/06/64373

Malaysian student comes ‘full circle’ in his study of American politics

International Student and Scholar Services

… the unexpected resignation of the prime minister. This triggered a power vacuum and the rise of a new coalition.   The …

https://wmich.edu/international/news/2024/11/international-cheng-kidd-sun

Preparing for private equity success at WMU Haworth

Haworth College of Business

https://wmich.edu/business/news/2025/09/finance-michael-harmon-private-equity

Sustainability executive to present business college talk

News

… range from guiding Rackspace's global sustainability strategy and activities to acting as the executive sponsor … through innovation. She has more than 15 years of business strategy and operations experience, and holds three software …

https://wmich.edu/news/2014/03/13596

New fund affiliated with WMU aims to raise $50M to acquire small businesses in West Michigan

News

… of the Center for Principled Leadership and Business Strategy at the Haworth College of Business, the fund will … this, the Center for Principled Leadership and Business Strategy will soon announce a training program that is open … impact of the Center for Principled Leadership and Business Strategy.  "The partnership with Sleeping Giant Capital is a …

https://wmich.edu/news/2020/08/60872

WMU digital marketing students take second and third place in global case competition with 200+ competitors

Haworth College of Business

… submission video that communicates an integrated strategy for the company. Second-place team members, left to … confirmed that solid research and a clearly communicated strategy are timeless.” Both teams’ achievements punctuate … where everything comes together—the market research, the strategy principles, and the channel and media expertise. …

https://wmich.edu/news/2023/05/71581

Megan Hause is carving her own path

Haworth College of Business

… Michigan, the marketing and leadership and business strategy student at the Haworth College of Business is … Having led the creation of the leadership and business strategy (LBS) registered student organization (RSO), Hause … at WMU.   Learn more about  WMU leadership and business strategy . For more WMU news, arts and events, visit  WMU …

https://wmich.edu/business/news/2025/02/marketinglbsmegan-hausebronconess

Two WMU students awarded National Grocers Association Foundation scholarships

Haworth College of Business

… package goods marketing and leadership and business strategy. In addition, he is the marketing director for the … goods marketing with a minor in leadership and business strategy. His campus involvements include serving as a …

https://wmich.edu/news/2021/09/65666

Health care reform assessed from employer's view in WMU talk

News

… to broad health and welfare benefits with a focus on strategy, design and financial management of benefit …

https://wmich.edu/news/2012/04/303