Art: Kinetic Imaging

Western Michigan University's Kinetic Imaging program is a Bachelor of Science degree with tracks in animation, game art and video art. The kinetic imaging core includes coursework in illustration, AR/VR, coding, 3D modeling, world building, sound art, installation and performance art.

The animation track focuses on traditional and contemporary animation techniques, tools, and approaches through the use of hand drawing, stop motion, 3-D modeling, texturing, lighting and rendering. Emphasis is placed on problem-solving, conceptual development and effective communication toward the creation of a portfolio. It provides students with an opportunity to engage in creative thinking and learn more about storytelling and motion graphics, while developing their understanding of how animation impacts our culture and society.

Kinetic imaging prepares students for professional practice as multimedia artists by creating a multitude of contemporary approaches through a flexible curriculum. The program is a four-year course of study that emphasizes critical thinking, problem-solving, collaboration and experimentation, as well as the creative use and mis-use of technology. At critical points in the curriculum, the KI program intersects with the Multimedia Art Technology (MAT) program in the School of Music. By studying media history, theory, technique, methodologies and related technology, students will accumulate a wide range of experiences and skills applicable to a diverse set of artistic endeavors and media-focused careers.

Beyond the classroom

As a kinetic imaging student at WMU, you will benefit from the free exhibitions, special events and visiting artists programs sponsored by the Frostic School of Art.

You will also become familiar with the three large gallery spaces that make up the Richmond Center for Visual Arts. The Monroe-Brown Gallery is used for temporary exhibitions; the Netzorg-Kerr Permanent Collection Gallery houses special exhibits from the school's permanent collection; the Atrium Gallery is dedicated to sound and video art, and the DeVries Student Art Gallery is reserved for student and alumni exhibitions. A calendar of public events allows thousands to learn about and enjoy regional and national modern and contemporary art.

After you graduate

Recent WMU graduates with degrees in kinetic imaging are working as:

  • Animator
  • Storyboard artist
  • Game artist
  • Video editor, artist, producer
  • Illustrator
  • Concept artist
  • VFX artist
  • Freelance artists and entrepreneurs

Among the organizations they work for are:

  • Design studios
  • Animation studios
  • Film companies

Where is this program offered?

  • Kalamazoo

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