Art: Kinetic Imaging

Western Michigan University's Kinetic Imaging program is a Bachelor of Science degree with tracks in animation, game art and video art. The kinetic imaging core includes coursework in illustration, AR/VR, coding, 3D modeling, world building, sound art, installation and performance art.

The animation track focuses on traditional and contemporary animation techniques, tools, and approaches through the use of hand drawing, stop motion, 3-D modeling, texturing, lighting and rendering. Emphasis is placed on problem-solving, conceptual development and effective communication toward the creation of a portfolio. It provides students with an opportunity to engage in creative thinking and learn more about storytelling and motion graphics, while developing their understanding of how animation impacts our culture and society.

Kinetic imaging prepares students for professional practice as multimedia artists by creating a multitude of contemporary approaches through a flexible curriculum. The program is a four-year course of study that emphasizes critical thinking, problem-solving, collaboration and experimentation, as well as the creative use and mis-use of technology. At critical points in the curriculum, the KI program intersects with the Multimedia Art Technology (MAT) program in the School of Music. By studying media history, theory, technique, methodologies and related technology, students will accumulate a wide range of experiences and skills applicable to a diverse set of artistic endeavors and media-focused careers.