Job description
Job code:
010650
Pay grade:
G
Pay type:
Nonexempt/hourly
General summary
Directs all marketing, promotion, and communication strategies for a significantly large or complex department, college or division.
Major duties
- Develops broad marketing communication plans and strategies. Oversees Web design, Web content and social media.
- Develops plans and oversees execution of medium to large complex events.
- Writes and develops communication content such as promotional material, ads, feature stories, Web content, social media and press releases. Refines messages and objectives and adapts writing style to audience.
- Assesses effectiveness of communications by defining metrics and methodology for measuring results.
- Contributes to the development of institutional communication, branding/identity and marketing standards. Oversees development of department, college or division brands within institutional guidelines.
- Responsible for overall marketing communication budget, including events and advertising.
- Functions as technical expert in marketing communication trends, design and use of technology and social media.
- Manages and provides guidance to staff and student employees, designers, writers, photographers and other vendors.
- Functions resource for staff. Responds to internal and external inquiries.
Minimum qualifications
Minimum qualifications based upon job documentation and industry best practices. Any current employees not meeting these qualifications will be grandfathered until they move to a different job.
Required education
- Bachelor's degree in related field from an accredited institution.
Required experience
- Three years' relevant experience.
Physical requirements
Office or other indoor work with minimal physical demands such as occasionally lifting/moving materials less than 25 pounds.
Working conditions
Work is generally performed in a well lit, temperature-controlled indoor environment with occasional exposure to the outdoors and/or any number of elements.
Revised:
2024-04-15
This description indicates the general nature and level of work performed by employees in the above job. It is not intended to be a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to the job.