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From Hollywood to the metaverse, WMU expert reveals how advertisers will try to score big during Super Bowl

Haworth College of Business

… the ad and it’s easy to see how brands could easily spend upwards of $10 million on just one commercial.  Stars like … the hottest categories this year. BMW—with Arnold Schwarzenegger playing Zeus, the god of lightning—and Kia—with an … are over 30 first-time advertisers in this year’s game. Crypto currency, health and wellness products and tech …

https://wmich.edu/news/2022/02/67029

WMU has several connections with film premiering at Air Zoo

News

… the Worlds" and "The Watcher) and Richard Riehle ("Glory," "Casino" and "The Fugitive"). Emmy Award-winning composer …

https://wmich.edu/news/2014/11/20050

WMU to honor alumni, Detroit influencers during campus event

News

… franchise, is co-managing partner of MGM Grand Detroit Casino, and founded Detroit-based automotive manufacturing …

https://wmich.edu/news/2017/09/42780