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From Hollywood to the metaverse, WMU expert reveals how advertisers will try to score big during Super Bowl
Haworth College of Business
… the ad and it’s easy to see how brands could easily spend upwards of $10 million on just one commercial. Stars like … the hottest categories this year. BMW—with Arnold Schwarzenegger playing Zeus, the god of lightning—and Kia—with an … are over 30 first-time advertisers in this year’s game. Crypto currency, health and wellness products and tech …
https://wmich.edu/news/2022/02/67029
WMU has several connections with film premiering at Air Zoo
News
… the Worlds" and "The Watcher) and Richard Riehle ("Glory," "Casino" and "The Fugitive"). Emmy Award-winning composer …
https://wmich.edu/news/2014/11/20050
WMU to honor alumni, Detroit influencers during campus event
News
… franchise, is co-managing partner of MGM Grand Detroit Casino, and founded Detroit-based automotive manufacturing …
https://wmich.edu/news/2017/09/42780