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… on KALAMAZOO, Mich.— In a major win for food marketers who want to make their brands stand out, researchers in Western … Drs. Anezka Viskova-Robertson , Marcel Zondag and Russell Zwanka argue that food brands are increasingly chosen or … both win the loop."  To do that, marketers need to think way beyond product presentation, especially as the next …

… to lead immediately after graduation,” he says.   Moving forward, the Zhang Financial Presidential Internship is expected to be awarded annually and include a yearlong paid internship as … is also a member of WMU’s chapter of DECA and the Financial Services Association.    He has gained hands-on experience …

… is graduating with two bachelor's degrees and a job waiting for him at the Department of Defense once he … combination, but they both provide direction in a lot of ways. Geography is physical direction, while philosophy is … worked on a project in collaboration with the National Park Service. Heiser's passion for geographic information …

… The Dispatching Dynamo – Emma Anderson Flies Forward at WMU Submitted by Tom Thinnes on A person's first … perspective-shifting and career-focusing experience.    It was for WMU College of Aviation junior Emma Anderson, and hers was even more of a milestone.  She took off and landed on . …

… in 2008 as head of Battle Creek Unlimited after 30 years of service with that economic development organization. Late last fall and after his successor resigned, Hettinger was asked to take the reins of the organization again as the … 100 companies and 9,400 jobs to Battle Creek's Fort Custer Industrial Park during his tenure. For his work in economic …

… Katelyn Frankel, pictured holding flowers, is Community Service Student Employee of the Year. KALAMAZOO, … "The work of student employees drives the University forward in supporting students' experiences both in and outside … every department and program at the University. "As you walk through our beautiful campus, you are seeing the work …

… "WMU is a huge reason why I feel I’ve succeeded, and I want to see future generations have the same opportunity,” Ramsey, an industrial and entrepreneurial engineering graduate, says. … “I attended over 10 different schools as a kid and was just wanting to find a place to call ‘home’ for the …

… Submitted by Tom Thinnes on Landing one major internship was not enough for Bronco alum, Justin Bravman! During his … He graduated with his BS in the Spring of 2016. Justin also was part of the Lee Honors College where he completed a … and Delta Air Lines. When he first arrived at WMU, Justin wanted to do air traffic control, but the FAA regulations …

… environment now and for decades into the future. “There’s always challenges to balance between older facilities and the … manager at Central Michigan University and various roles in industrial construction. He began his career as an officer in the 18th Airborne Corps. After his active service, he held the rank of captain and served as the …

… opportunities exist in aviation."   Frosting on the cake was the fact that her recruitment duties took her three … and her WMU Aviation Summer Camp colleagues in 2014 Cooke was raised in Monroe, a community of about 21,000 on the … I thought airports were exciting and fascinating.  I was interested in the-behind -the-scenes logistics."   That …