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Students claim second place in national social media marketing competition
Haworth College of Business
… Teams were tasked with taking the company's social media strategy to the next level. Students crafted strategies that … a comprehensive, creative, data-driven social media strategy and a compelling presentation video in … They cohesively agreed upon a riskier core strategy with bigger payoff potential. They allowed their personalities to …
https://wmich.edu/news/2019/04/53011
'This is not a simulation'—pandemic becomes real-life learning opportunity
Haworth College of Business
… to the rapid spread of COVID-19. “Both projects were growth strategy projects, looking at new customer segments, … consulting projects are part of the Leadership and Business Strategy program, which Lepisto and McIver co-direct. The … before, and to push his problem-solving boundaries. “My biggest challenge is being forced to be creative with …
https://wmich.edu/news/2020/03/58722
Students place second in international cybersecurity competition
Cybersecurity
https://wmich.edu/cybersecurity/news/2025/07/students-place-second-cybersecurity-competition
WMU advertising students take first place
Haworth College of Business
… Jessica Bonner , creative associate Lizzy Bruley , strategy and consumer insights associate Gianna Chlada , … Dornton , art and production associate Ashley Enriquez , strategy and consumer insights co-director Kevin Gawthrop , … Olivia Neitzke , strategy and consumer insights associate Maggie Neuman , social media associate Bailey Papich , …
https://wmich.edu/news/2022/06/68200
How Max Roth discovered his inner leader
Haworth College of Business
… in sales and business marketing and leadership and business strategy, it’s the people he has met and the opportunities … as well which is what led me to leadership and business strategy, ” he says. Throughout his time at WMU Haworth, … the semester long, spring 2022, leadership and business strategy competition in his role as an analyst. All their …
https://wmich.edu/news/2023/04/71428
WMU has several connections with film premiering at Air Zoo
News
… the Worlds" and "The Watcher) and Richard Riehle ("Glory," "Casino" and "The Fugitive"). Emmy Award-winning composer …
https://wmich.edu/news/2014/11/20050
Business Broncos take first place in ACG Cup competition
Haworth College of Business
… of the Center for Principled Leadership and Business Strategy , and Dr. Onur Arugaslan , professor of finance, … valuation, capital markets, finance options and corporate strategy. The virtual competition includes business leaders … in analysis terminology while focusing on qualitative strategy recommendations for a company, which will be useful …
https://wmich.edu/news/2022/03/67589
FBI cyber leader headlines WMU cybersecurity summit
News
… and Futures: Students Leadership in Cybersecurity Strategy : P rofessionals Cyber Defense and Innovation : …
https://wmich.edu/news/news/2025/09/cybersecurity-summit-2025-brett-leatherman-headliner
WMU's Evaluation Center teams up with CDC to boost disease surveillance and response amid pandemic
News
… Control and Prevention and the CDC Foundation to develop a strategy that could better track the spread of COVID-19. … that work, the CDC wanted help in developing an evaluation strategy that could be easily adopted by additional public … this change in order to help the CDC develop an evaluation strategy that fits this new reality.” Marshall, who joined …
https://wmich.edu/news/2020/06/59912
Dismantling expectations: Nicole Miller’s future in advertising
Haworth College of Business
… walls, but with her second major in leadership and business strategy, she’ll have the skills to set herself apart. “I … of the Center for Principled Leadership and Business Strategy, has been the most influential,” she says. “He … at the Center for Principled Leadership and Business Strategy. There, she’s able to simulate the experience of …
https://wmich.edu/news/2022/11/69895