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Getting in the game: WMU expert discusses Super Bowl advertising in 2021

Haworth College of Business

… advertising showdown might be worth it but isn't without major risks. Greg Gerfen , instructor of marketing … ads in a year unlike any other. Greg Gerfen What trends do you think we will see with Super Bowl ads this year? This … advertising to coronavirus vaccination awareness efforts. Can you comment on this approach? Budweiser is taking its …

https://wmich.edu/news/2021/01/63006

Mechanical and aerospace engineering student finds possibility around every corner

College of Engineering and Applied Sciences

… getting started.    Jacobo is a part of WMU’s 2+2 agreement with the Instituto Tecnológico de Santo Domingo (INTEC). This program allows for students from the Dominican Republic to complete their pre-engineering courses at … in general, how much the staff is willing to help and want you to succeed.”    Jacobo’s list of accolades and …

https://wmich.edu/engineer/news/2025/08/endless-opportunities-jacobo

Vision for the future: Grad works toward more accessible world

News

… to show my daughter that despite her father being blind, you can do whatever you put your mind to," he says. And he's not … "On the vision rehabilitation side, I would be helping with all other aspects of independent living—cooking, …

https://wmich.edu/news/news/2025/06/graduate-success-healthcare-services-sciences-jeffery-crouch

Accountancy professor finds formula for connecting with students

Haworth College of Business

… Accountancy professor finds formula for connecting with students Submitted by Amy Coughenour on KALAMAZOO, … of her classroom. Senior David Jones recalls, “I was struggling with a financial analysis paper for another class and … open and relating concepts to everyday things we like and can understand, accounting was manageable. For example, when …

https://wmich.edu/business/news/2024/11/accounting-connections-brittani-shantel-jackson

Global Studies in the Field prepares students for study abroad, connects students to scholarships and careers

Haenicke Institute for Global Education

… Environment, Geography and Sustainability in collaboration with the Haenicke Institute for Global Education . In the … the potential to earn a $1,000 study abroad scholarship, can be found at the Registrar's Office . In the Classroom In … carried and how that meaning has changed over time. “When you are abroad, don’t be afraid to ask questions,” McQuitty …

https://wmich.edu/global/news/2025/04/program-feature-global-studies

Fine arts staff using skills for pandemic-fighting mask production

News

… have temporarily set aside silk, soubresaut instruction and canvas to make room for cotton fabric for at-home mask … and Bernard, project participants include: Laura Cornish Gamble, dance department production manager; Stacey Tyler, … Frostic School of Art administrative assistant; Brittney Young, School of Music assistant to the director; and Lynn …

https://wmich.edu/news/2020/04/58953

Aviation the Apogee Way: Pascal Paffhausen and Austin Harper are the Dynamic Duo

College of Aviation

… community of Holland.  Paffhausen, his Apogee compatriot, can also claim to be raised near a Holland — The Netherlands … Josh and Valerie Clark — both have a Bronco connection. As you may expect, chemistry doesn’t just happen in the lab at … challenging decisions — do you invest in a family home or gamble all your resources on an entrepreneurial hunch.  The …

https://wmich.edu/aviation/news/2024/01/apogee

Wings of Resolve: The Air Force Journey of WMU Aviation Bronco Tracy Smiedendorf

College of Aviation

https://wmich.edu/aviation/news/2025/09/smiedendorf

Western Michigan University ranked top education employer in Michigan

News

… focused on empowering holistic growth for students so they can thrive in their careers and life beyond graduation. That …

https://wmich.edu/news/news/2025/08/top-ranking-forbes-best-state-employers-2025

CAMP, family science alum prepares for career in bilingual childcare with El Concilio

College of Education and Human Development

… science alum prepares for career in bilingual childcare with El Concilio Submitted by Chris Hybels on Joana Zuniga … students she supervises. However, she says the most significant growth she witnessed was with a student who … in joining the program, she offers this advice: "If you want to learn more about children or families, this is a …

https://wmich.edu/education/news/2024/08/family-science-camp-alum-internship-kalamazoo-elconcilio-preschool