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The numbers are in: Marketing analytics course makes measurable difference

Haworth College of Business

… Mich.—As Dr. Ann Veeck , Western Michigan University professor of marketing, prepared to teach her fall 2022 food … using analytics in different ways. They provided valuable feedback that we could not get from our peers.” Seeing … all food marketing and general marketing majors and is invaluable to their future careers. “Every semester, students in …

https://wmich.edu/news/2023/02/70833

From the Eras Tour to embracing identity, WMU Haworth student thrives this summer

Haworth College of Business

… University. A senior majoring in marketing and member of the dean’s list, Vicencio has gained confidence and … about her path in life through some defining professional opportunities. Jasmine Vicencio “My most rewarding professional experience as a student has been landing an …

https://wmich.edu/news/2023/06/72060

WMU digital marketing professor wins national teaching award by being 'R.E.A.L.' in the classroom

Haworth College of Business

… WMU digital marketing professor wins national teaching award by being 'R.E.A.L.' in … Lowis on KALAMAZOO, Mich.— Dr. Scott Cowley , associate professor of marketing and director of the digital marketing and …

https://wmich.edu/news/2022/10/69581

WMU students awarded national scholarship for women leaders in supply chain

Haworth College of Business

… Conference. The WMU Haworth students join a select group of just 20 recipients to receive the award this year—Dober … students to receive the scholarship. They now join a cohort of AWESOME Scholars, representing all years of the program, who are forming connections with each other …

https://wmich.edu/news/2022/05/68174

Louwina Petersen obituary

News

… University custodian, died April 26. She was 86. Petersen, of Kalamazoo, joined WMU custodial and support services in 1978 and retired in 1988 after 10 years of service to the University. Services were held April 30, …

https://wmich.edu/news/2012/05/449

Year-to-date gift total nears $40 million

News

… report made to the Western Michigan University Board of Trustees at its June 7 meeting showed the total of gifts, pledges and deferred commitments made to WMU for …

https://wmich.edu/news/2012/06/783

Sam Robinson obituary

News

… in 1961 and retired early in 1991 after more than 29 years of service to WMU. No additional information is available. …

https://wmich.edu/news/2013/01/4401

Starting Gate business accelerator serves 100th student company

W Magazine

… local investors.” Ten years ago, faculty in the Department of Management began talking with Haworth College of Business … create impactful businesses. The program has been an invaluable resource throughout my startup journey.” … the cohort experience in the accelerator can be a valuable learning opportunity for students, providing them with …

https://wmich.edu/news/2023/02/70888

Board approves minimal rate increase for WMU apartments

News

… KALAMAZOO, Mich.—The Western Michigan University Board of Trustees approved rate increases Dec. 13 for on-campus … community and leading to monthly apartment rate increases of $7 and $19, effective for fall 2017 . Goldsworth Valley , … in WMU’s residential neighborhoods enjoy the added safety of campus living with convenient access to classes, special …

https://wmich.edu/news/2016/12/36939

Annual Bronco Bash event set

News

… items to over 20,000 attendees. Bronco Bash is one of the largest events held on campus every year. This is a longstanding part of the Kalamazoo and WMU communities and continues to be a … alone, students are exposed to nearly everything WMU has to offer and are encouraged to become more immersed in the …

https://wmich.edu/news/2018/06/47531