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West Michigan investment fund secures $21 million for local business community

News

… of the Center for Principled Leadership and Business Strategy at the Haworth College of Business, the fund will … this, the Center for Principled Leadership and Business Strategy has established a training program, Acquire , which … expand the Center for Principled Leadership and Business Strategy's impact. “Sleeping Giant Capital is a wonderful …

https://wmich.edu/news/2021/05/64313

WMU digital marketing students create influencer campaigns for Disney’s The Lion King

Haworth College of Business

… students were able to devise a unique social media content strategy for The Lion King and measure its effectiveness … with Miller Auditorium brings our three pillars of strategy, creativity and analytics together in one memorable …

https://wmich.edu/business/news/2025/02/lion-king-digital-marketing

Health care reform assessed from employer's view in WMU talk

News

… to broad health and welfare benefits with a focus on strategy, design and financial management of benefit …

https://wmich.edu/news/2012/04/303

Sales students take second place at national competition

Haworth College of Business

… adding, “We had two recommendations for their marketing strategy. One strategy was to use micro- and macro-influencers on TikTok … “I’m definitely proud of how Erin and I were both able to juggle not only this competition, but our many different …

https://wmich.edu/news/2022/11/69903

When opportunity knocks: Alum’s business acquisition funded by Sleeping Giant Capital

Haworth College of Business

… world. The Center for Principled Leadership and Business Strategy at Western Michigan University’s Haworth College of … It was an early glimpse into understanding culture, strategy and goal-setting.” After graduating with a … lead WMU’s Center for Principled Leadership and Business Strategy, many areas of mutual benefit in a more formal …

https://wmich.edu/news/2021/06/64373

Food marketing students clinch second place at national university case competition

News

… the case competition's independent grocer, devised a strategy for the retailer and practiced public speaking. The … Illinois Katelyn Wandel of Gilberts, Illinois "Part of our strategy included looking for opportunities to attract more …

https://wmich.edu/news/2021/03/63778

Celebrating 50 years of empowerment through literacy

News

… enhancing the lives of adults in Kalamazoo County who struggle to read through programs designed to strengthen basic …

https://wmich.edu/news/news/2024/11/2024-adult-literacy-research-training-symposium

WMU digital marketing students take second and third place in global case competition with 200+ competitors

Haworth College of Business

… submission video that communicates an integrated strategy for the company. Second-place team members, left to … confirmed that solid research and a clearly communicated strategy are timeless.” Both teams’ achievements punctuate … where everything comes together—the market research, the strategy principles, and the channel and media expertise. …

https://wmich.edu/news/2023/05/71581

WMU implements deferred tuition option for employer reimbursements

News

… of degree programs WMU offers is what they want, and a strategy like this would greatly improve that access," says …

https://wmich.edu/news/2013/06/7681

New fund affiliated with WMU aims to raise $50M to acquire small businesses in West Michigan

News

… of the Center for Principled Leadership and Business Strategy at the Haworth College of Business, the fund will … this, the Center for Principled Leadership and Business Strategy will soon announce a training program that is open … impact of the Center for Principled Leadership and Business Strategy.  "The partnership with Sleeping Giant Capital is a …

https://wmich.edu/news/2020/08/60872