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Innovation alert: AI marketing projects help students thrive

Haworth College of Business

… Western Michigan University Teaching and Learning, which awarded a series of mini-grants for AI teaching innovation. The awards supported the development and piloting of … grant, Cowley’s students trained their own versions of a custom GPT to perform a professional website audit spanning …

https://wmich.edu/business/news/2026/02/ai-marketing-grants

Interactive wayfinding maps help library users locate materials with ease

University Libraries

… Interactive wayfinding maps help library users locate materials with … in a large academic library can be challenging, but a new wayfinding tool from University Libraries is making it … spaces. Library staff can use the same feature to send customized guidance to patrons, improving reference support …

https://wmich.edu/library/news/2026/02/impact-report-interactive-maps

Third-generation Bronco channels business passion into hands-on classroom experience

College of Education and Human Development

… Michigan University, and she'll say family legacy. Or wanting to be like the teacher that inspired her all … all students. Or the perfect mix of everything. "WMU has always been that school that I could see myself going to. My … entrepreneurship class, and I chose to do it about customer discovery surveys, something I was doing in my own …

https://wmich.edu/education/news/2026/05/wmu-business-education-gracie-feckovics-spotlight

WMU physics department helps NASA’s Artemis program with spaceflight materials research

Physics

… Western Michigan University’s own Department of Physics was involved? WMU’s physics department in 2024 completed a … research project in support of the Artemis and Lunar Gateway missions, contributing critical data to help ensure the … Josh Byers , machine shop manager, designed and fabricated custom hardware—including a heated sample holder capable of …

https://wmich.edu/physics/news/2026/04/physics-artemis

Bronco in business: WMU alumna leads the way in Chicago’s contemporary fashion scene

College of Education and Human Development

… Bronco in business: WMU alumna leads the way in Chicago’s contemporary fashion scene Submitted by … to her business, Hoffman, who said starting her business was scary but equally exciting, believes that having a … simple one: build great relationships and provide excellent customer service. Hoffman said that by using this simple …

https://wmich.edu/education/news/2023/01/wmu-textile-apparel-alumna-shannon-hoffman-chicago

All in the numbers: Broncos Lead intern helps local tourist org make data-informed decisions

News

… target markets and increasing margins to boosting customer satisfaction and growing operations. Western … Kalamazoo. Over the course of the spring 2026 semester, he was charged with helping the tourism organization manage and … of choice before graduation drew him to the program.   “I wanted more than just classroom knowledge, and this program …

https://wmich.edu/news/news/2026/04/broncos-lead-internship-arshpreet-singh-discover-kalamazoo

NPR favorite 'Wait Wait...Don't Tell Me!' comes to Miller Auditorium

News

… NPR favorite 'Wait Wait...Don't Tell Me!' comes to Miller Auditorium Submitted … vie for the most coveted prize in all of public radio: a custom-recorded greeting by Kasell for their voicemail. Each …

https://wmich.edu/news/2014/01/13219

A decade later, ESL alumna builds a global engineering career

International Student and Scholar Services

… career Submitted by Elizabeth Braaksma on Momoka Ichikawa and her classmates celebrate the 2017 New Year in … When her family moved from Japan to the United States, it was at WMU's Center for English Language and Culture for … ESL courses while pursuing a University degree. Short-term, customized study is also available. A Life-Changing Program …

https://wmich.edu/international/news/2026/07/english-center-ichikawa

Students study effectiveness of solar panel placement

News

… effects of modifications to its panel layout. The students 3D printed from scratch most of the frame for the five rows … One of the more challenging parts of the project was the careful soldering of the solar panels to the frame, …

https://wmich.edu/news/2019/07/53773

WMU student’s health care AI innovation wins $100K through Cultivate 269 pitch competition

News

… offices to pharmacies to the emergency room.   “My father always said, ‘If you can think of it, you can do it.’ And … between Western Michigan University and Kalamazoo Forward Ventures , aimed to spur creativity and … a finalist for her mobile bakery specializing in foods for customers with dietary restrictions, says the experience she …

https://wmich.edu/news/news/2026/04/cultivate-269-2026-pitch-competition-winner-sam-marseille