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Advertising team places third in district competition
News
… tied well to the creative executions and overall integrated strategy. They especially liked the rollout of the three …
https://wmich.edu/news/2012/04/367
Sunseeker runs into technical trouble after successful race start
News
… race in fourth place opting for a conservative strategy to make the most of its battery power in cloudy …
https://wmich.edu/news/2012/07/1034
WMU room-and-board rates for 2013-14 to rise by 3.25 percent
News
… their academic and career goals. The planning and budgeting strategy has allowed for significant incentives and …
https://wmich.edu/news/2013/04/6651
Prof wins $500,000 NSF grant to study ethics of cyberwarfare
News
… a growing amount of literature on cyberspace technology and strategy, but more study of the ethics of cyberwarfare is … your border and start firing missiles, things like force, aggression and self-defense are easy to understand. But what …
https://wmich.edu/news/2013/10/10555
Exceptional finish for sales students in national sales competition
Haworth College of Business
… to some challenges, but the team was able to pivot their strategy accordingly. Nielsen says, “We learned as the …
https://wmich.edu/news/2022/01/66860
WMU, community groups developing plan for local waterways
News
… in Kalamazoo County. The current plan outlines a 10-year strategy on how to increase the use of best management …
https://wmich.edu/news/2018/03/45863
Dylan Kalas is inspiring a new generation of healthcare business leaders
Haworth College of Business
… With a double major in finance and leadership and business strategy, Kalas never imagined a career in the healthcare …
https://wmich.edu/news/2023/02/70675
Western launches food marketing focus within MBA program
Haworth College of Business
… Business. The coursework centers on global food marketing strategy and category management, with hands-on projects …
https://wmich.edu/news/2022/02/67144
STEM-focused family event returns to WMU-Grand Rapids
News
… of the future,” says Joanne Roehm , senior director of strategy and operations at WMU-Grand Rapids. “The AMP Lab …
https://wmich.edu/news/2023/03/71219
WMU MBA students provide winning solutions
Haworth College of Business
… case "BioLite: The Little Stove that Could?" The students suggested solutions for BioLite’s complex business issue: how … by a panel of executives, each team outlined their strategy for BioLite. The winning team focused on key … a case dealing with a "bottom of the pyramid" international strategy for BioLite, a manufacturer of efficient wood …
https://wmich.edu/news/2015/05/23395