In this rapidly changing digital marketplace, an electronic business marketing major from Western Michigan University will give you the skills needed to prepare you for a career in e-commerce, digital marketing, mobile marketing, social media, and web and mobile application development.

Created in response to significant industry and student demand, our program uniquely combines business, marketing and technical aspects of electronic commerce, providing you tremendous advantages in the employment arena. Through this major, you’ll have the opportunity to select either an information systems or marketing track, setting you on a path to success.

Become a digital leader and join the EBM program at the Haworth College of Business!

Student Organizations

It is highly recommended that all majors join a registered student organization that matches their personal and professional interests. These RSOs provide you access to and interaction with employers and alumni, as well as provide a platform for professional growth and philanthropy. There are many organizations to choose from, including:

  • American Marketing Association
  • Business Technology Network
  • WMU AdClub
  • Global Business Students Association
  • Alpha Kappa Psi
  • Delta Sigma Pi

Career placement

Our major prepares you for jobs in areas such as:

  • Digital Advertising
  • E-commerce
  • Internet Marketing
  • Mobile Application Development
  • Search Engine Marketing
  • Search Engine Optimization
  • Social Media
  • Web Services

Our Faculty

If you have questions or concerns related to your coursework, or seek career advising, please contact:

Business Information Systems

Dr. KC Chen
3344 Schneider Hall
Phone: (269) 387-5795 
Email

Dr. Bidyut Hazarika
3127 Schneider Hall
Phone: (269) 387- 5217
Email

Marketing

Mr. Scott Cowley
3141 Schneider Hall
Phone: (269) 387- 5265
Email

Dr. JoAnn Atkin
3166 Schneider Hall
Phone: (269) 387-6238
Email

Visit the Zhang Career Center for career exploration and professional development through innovative programming and advising.