Bachelor's in Digital Marketing and eCommerce


You’re a strategic thinker who loves making connections in person and online. That’s how you know the digital marketing program aligns with your interests: It combines business skills in communication, media and technology that will prepare you for a future as a marketing leader.

With professors dedicated to teaching you the latest techniques, trends and tools, you’ll graduate from Western ready to deliver your digital expertise to companies. Content creation, Google Analytics, search engine optimization (SEO) and social media strategy will be some of the topics covered in your courses—with opportunities to address real marketing challenges via student competitions and projects.

Points of Pride

  • 9 of 10 digital marketing and eCommerce graduates are employed or continuing their education

    2021-22 Career Outcomes Report

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  • $65,001-$75,000 median salary for recent digital marketing and eCommerce graduates working full time

    2021-22 Career Outcomes Report

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  • 100% of digital marketing and eCommerce graduates reported their instructors made them excited about learning

    2021-22 Career Outcomes Report

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Video of Craft your career at WMU Haworth: Digital marketing and eCommerce major

Direct results for our degree

Digital marketing grads from WMU Haworth are driving impactful marketing solutions for organizations both nationally and globally. You can find our Broncos at media agencies to medical technology companies and everywhere in between.

WMU graduates with a B.B.A. in digital marketing have titles like:

  • Community manager
  • Content strategist
  • Digital consultant
  • Digital marketing specialist
  • Digital product manager
  • Email marketing manager
  • Growth marketer
  • Marketing associate
  • Marketing specialist
  • SEO analyst
  • Social media coordinator

They also work at these companies and more:

  • Accenture
  • Big Brothers Big Sisters of America
  • Part and Sum
  • SpartanNash
  • Stryker
  • Upwork

Learning that launches your career

Level up your ambitions and launch your career in digital marketing with the support of WMU’s innovative curriculum.

From our nationally-renowned Business Externship Program offered through the Zhang Career Center, to courses in personal and professional branding, you can join in curricular and co-curricular programs, like the student-led organization Digital Marketing at WMU, as well as work with advisors, alumni and professors to develop your professional skills and land an internship in the industry.


Are scholarships available?

Are scholarships available?

Yes. We offer a variety of scholarships for digital marketing students based on merit and financial need.

What have other digital marketing students achieved?

Other programs of interest