JoAnn Atkin Associate Professor of Marketing (269) 387-6238 Send an email Kuanchin (KC) Chen Director of the Center for Business Analytics, John W. Snyder Faculty Fellow (269) 387-5795 Send an email Scott Cowley Associate Professor of Marketing (269) 387-5265 Send an email Bidyut Hazarika Associate Professor of Business Information Systems (269) 387-5217 Send an email Jessica Pelkey Administrative Assistant II (269) 387-6061 Send an email