Marketing

Career Development

You have the talent and ambition to succeed in the field of marketing. Let us help you take that knowledge and drive and apply it to an exciting career. At WMU Haworth, we have a wide range of career development options, from our nationally renowned Business Externship Program to courses in personal and professional branding. You can take advantage of all these resources, as well as work with advisors, alumni and professors to develop your professional skills. 

And it doesn’t stop there: At the Zhang Career Center, you have opportunities to attend career-related events and participate in student organizations. Let’s work together so you can bring your A-game to the world.

Department of Marketing
Western Michigan University
Kalamazoo MI 49008-5430 USA
(269) 387-6130

Target your dreams right at the center

Whether you’re in the general exploratory phase, looking for a business externship or an internship, or ready to search for a job, we’ve got you covered.

Career advisors are available by appointment or during drop-in hours and will also provide information on career development events and resources.

You’ll also have access to Handshake, WMU’s employment website. You’ll be able to set up an account, publish your resume and view internship and full-time job opportunities, among other career-related activities.

Marketing majors at Western Michigan University may earn credit for approved student internships. Contact the department for more information.

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Connections that hone your skills

Not only do we want you to succeed in the classroom, we want you to have fun while you’re doing it!  Every major in the Department of Marketing has a student organization connected to it. Get involved to meet new people, explore career paths for your major and make the most of your time at WMU. Find your fit in any of our marketing organizations. All of these clubs help you tap into networking opportunities, while making friends and strengthening your communication skills. Attend Business Bash or visit Experience WMU to find the right organization for you.

Looking for other ways to develop professional skills? Take advantage of events at the Zhang Career Center.

Find events from Zhang Career Center
Join student organizations

Getting linked in to WMU Haworth

All students should consider using social media as a professional resource. Join the WMU Haworth College of Business on LinkedIn to network with other students, alumni, employers and friends of both the college and the Department of Marketing. If you’re looking for helpful tips on how to best approach and manage your social media from a professional point of view, Career and Student Employment Services offers a social media management guide.

Join WMU Haworth LinkedIn
Social media management guide

My classes mirror the type of work that I'll be doing in my own career. Role-plays in my sales courses mimic authentic interactions, and my marketing courses have me presenting case studies to businesses.

—Dominic Reale