About the Department of Marketing
Are you interested in marketing and curious about exploring possible career paths? Do you have a passion for sales or social media? If so, the Department of Marketing at the Haworth College of Business is the place for you.
With six programs taught by faculty who are experts in the field, not only will you gain the knowledge and skills needed to get a job, but you will have real-world experience to help you succeed in that job in record time.
Programs to ignite your passions
The field of marketing is broad, with many different areas. The Department of Marketing at Western Michigan University offers a variety of programs that cover a wide range of interests and abilities. Explore and find the field that works with your natural aptitude. And you won't have to do that on your own! Our faculty and advisors work with you to help you discover your talents and take steps to build the future you want.
We offer the following academic programs:
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Every marketing program at the Haworth College of Business is top notch. As faculty, we all care deeply about helping students find the right fit and making the most of their time at WMU.
Dr. Scott Cowley, associate professor of marketing, co-director of the digital marketing and eCommerce program
Enter the working world with a remarkable resume
When you graduate with a degree from the Department of Marketing, you will be in a great position to make your mark in your chosen industry. With the knowledge you've gained, a resume full of real-world skills and internship experiences, you will catch the eye of employers. Surveys of our graduates show that 96% of marketing graduates are employed or continuing their education shortly after graduation.
Take a look at some of the companies you'll have the opportunity to work with:
Join outstanding alumni who’ve made their mark
With a marketing degree from Western Michigan University, you will find yourself among an illustrious group of alumni making their mark in a variety of industries. Be inspired by our successful graduates who’ve received a Department of Marketing Outstanding Alumni Award, which recognizes their career achievements.
2023 honoree
After graduation, Jim Cupper joined the U.S. Air Force where he served as an air traffic controller. After receiving an honorable discharge, Cupper enrolled at WMU and upon graduation worked for Burroughs Corporation as an account executive. He subsequently worked for the Federal Aviation Administration as a civilian air traffic controller prior to joining Beardsley & Company, as a writer and account executive. He then became a senior account executive at STAP. Cupper concluded his career as a senior brand strategist for McCrosky Marketing Communications.
Previous honorees
- George Hoyem, B.B.A.'81 (2022)
- Frank Gambino, B.S.'77, Ed.D.'93 (2021)
- Marshall J. Campbell, B.B.A.’72 (2019)
- Michael P. Williams, B.B.A.’71 (2018)
- Jeff Williams, B.B.A.’83 (2017)
Our history, your legacy
Our history means that you will have a promising future as a graduate from the Department of Marketing. Since its founding in 1963, the department has graduated over 20,000 students, preparing them for exciting careers in a variety of industries.
Our commitment to giving you an exceptional, future-forward education has helped shape the Haworth College of Business, which is among an elite group of less than 5% of business schools worldwide that are accredited at both the undergraduate and graduate levels by the AACSB International—The Association to Advance Collegiate Schools of Business. We can’t wait to see how you’ll contribute to WMU’s reputation as a top-tier business school.
