Programs to ignite your passions
The field of marketing is broad, with many different areas. The Department of Marketing at Western Michigan University offers a variety of programs that cover a wide range of interests and abilities. Explore and find the field that works with your natural aptitude. And you won't have to do that on your own! Our faculty and advisors work with you to help you discover your talents and take steps to build the future you want.
We offer the following academic programs:
The faculty genuinely care about my growth, and the classes themselves push me to do my best. I look forward to going to my classes because they are so fun! Being able to curate my own path has made my time at WMU Haworth so enriching.
Enter the working world with a remarkable resume
When you graduate with a degree from the Department of Marketing, you will be in a great position to make your mark in your chosen industry. With the knowledge you've gained, a resume full of real-world skills and internship experiences, you will catch the eye of employers.
Take a look at some of the companies you'll have the opportunity to work with:
Join outstanding alumni who’ve made their mark
With a marketing degree from Western Michigan University, you will find yourself among an illustrious group of alumni making their mark in a variety of industries. Be inspired by our successful graduates who’ve received a Department of Marketing Outstanding Alumni Award, which recognizes their career achievements.
2024 honoree
Previous honorees
- Jim Cupper, B.B.A.'71 (2023)
- Frank Gambino, B.S.'77, Ed.D.'93 (2021)
- Marshall J. Campbell, B.B.A.’72 (2019)
- Michael P. Williams, B.B.A.’71 (2018)
- Jeff Williams, B.B.A.’83 (2017)
Our history, your legacy
Our history means that you will have a promising future as a graduate from the Department of Marketing. Since its founding in 1963, the department has graduated over 20,000 students, preparing them for exciting careers in a variety of industries.
Less than 6% of business schools worldwide have obtained AACSB accreditation—and WMU Haworth is one of them, making it an excellent choice for students seeking quality education that is a good investment of their tuition dollars. WMU Haworth has maintained its AACSB accreditation since 1970 for undergraduate programs and 1981 for its graduate programs.
