Marketing

About the Department of Marketing

Are you interested in marketing and curious about exploring possible career paths? Do you have a passion for sales or social media? If so, the Department of Marketing at the Haworth College of Business is the place for you. 

With six programs taught by faculty who are experts in the field, not only will you gain the knowledge and skills needed to get a job, but you will have real-world experience to help you succeed in that job in record time.

Department of Marketing
Western Michigan University
Kalamazoo MI 49008-5430 USA
(269) 387-6130

Programs to ignite your passions

The field of marketing is broad, with many different areas. The Department of Marketing at Western Michigan University offers a variety of programs that cover a wide range of interests and abilities. Explore and find the field that works with your natural aptitude. And you won't have to do that on your own! Our faculty and advisors work with you to help you discover your talents and take steps to build the future you want. 

We offer the following academic programs:

Every marketing program at the Haworth College of Business is top notch. As faculty, we all care deeply about helping students find the right fit and making the most of their time at WMU.

—Dr. Scott Cowley, associate professor of marketing, co-director of the digital marketing program
Students sitting at desks in classroom

Enter the working world with a remarkable resume

When you graduate with a degree from the Department of Marketing, you will be in a great position to make your mark in your chosen industry. With the knowledge you've gained, a resume full of real-world skills and internship experiences, you will catch the eye of employers.
 

Take a look at some of the companies you'll have the opportunity to work with:

Amazon logo
Bronson logo
E. & J. Gallo Winery logo
General Motors logo
Rocket Companies logo
Stryker logo

Join outstanding alumni who’ve made their mark

With a marketing degree from Western Michigan University, you will find yourself among an illustrious group of alumni making their mark in a variety of industries. Be inspired by our successful graduates who’ve received a Department of Marketing Outstanding Alumni Award, which recognizes their career achievements.

Blagica Bottigliero wearing a denim shirt and standing outside

2024 honoree

An entrepreneur, speaker and digital advocate, Blagica Bottigliero has 25 years of experience at the forefront of the ever-changing World Wide Web. Bottigliero has assisted brands like Maytag, Energizer, Purina and Orbitz. She has also balanced consulting projects and speaking engagements as she tested her chops with two of her own startups, while also serving as a member of the NBC5 Street Team, where she was awarded an Emmy for her work in new media.
Read more about Bottigliero

Previous honorees

 

Our history, your legacy

Our history means that you will have a promising future as a graduate from the Department of Marketing.  Since its founding in 1963, the department has graduated over 20,000 students, preparing them for exciting careers in a variety of industries.

Less than 6% of business schools worldwide have obtained AACSB accreditation—and WMU Haworth is one of them, making it an excellent choice for students seeking quality education that is a good investment of their tuition dollars. WMU Haworth has maintained its AACSB accreditation since 1970 for undergraduate programs and 1981 for its graduate programs.

Two students are working together at a laptop in class in Schneider Hall.