Finding a niche in an ever-growing industry

Lucija Matkovic is studying food and consumer package goods marketing at Western Michigan University and serves on the executive boards of the Food Marketing Association and Alpha Chi Omega. Matkovic speaks highly about these organizations and how the Haworth College of Business has helped her to grow both personally and professionally. She tells us why she finds the food and consumer package goods marketing industry exciting, what sets the Haworth College of Business apart and what she learned as a revenue growth management intern for L’Oréal.