Food and Consumer Package Goods Marketing

Two food marketing students work together on their laptops while seated outdoors.

Managing success: one category and student at a time

WMU Haworth is now offering a category management training and certification program for students and professionals in the consumer packaged goods industry.

Student outside the Haworth College of Business

Western launches food marketing focus within MBA program

Western Michigan University’s food and consumer package goods marketing program is planning to offer new coursework as part of the WMU MBA. Flexible course formats will enable professionals to maintain progress on their food marketing-focused MBA from anywhere in the world.

Thought leader in food marketing takes reins of Western’s renowned program

Dr. Russell J. Zwanka, associate professor of marketing, was named director of the food and consumer package goods marketing program in the Haworth College of Business, the premier program of its kind in the country. Appointed to the faculty in August 2020, Zwanka has already shaped the program in significant ways. A talented teacher, mentor and researcher, Zwanka has exciting plans for the program.

Most Americans don’t eat worms … yet!

June 17

Food fuels our bodies and has always been an important manifestation of identity, culture and values. Nowhere is this more evident than when looking at how diets evolve as products and trends move from new to normalized. American culture has not traditionally embraced insect proteins, but WMU students are working on a plan to change that.

Jacob Remington posing outside in front of building in Italy

Jacob Remington: Expanding the borders of the WMU experience

February 25

Jacob Remington is taking his education beyond the borders of the WMU campus. He is studying food marketing and interning for the Kellogg Company in Italy, giving him the chance to learn new skills and embrace adventure.