Student outside the Haworth College of Business

Western launches food marketing focus within MBA program

Western Michigan University’s food and consumer package goods marketing program is planning to offer new coursework as part of the WMU MBA. Flexible course formats will enable professionals to maintain progress on their food marketing-focused MBA from anywhere in the world.

Dr. Russell Zwanka at his desk

Thought leader in food marketing takes reins of Western’s renowned program

Dr. Russell J. Zwanka, associate professor of marketing, was named director of the food and consumer package goods marketing program in the Haworth College of Business, the premier program of its kind in the country. Appointed to the faculty in August 2020, Zwanka has already shaped the program in significant ways. A talented teacher, mentor and researcher, Zwanka has exciting plans for the program.

Most Americans don’t eat worms … yet!

Most Americans don’t eat worms … yet!

Food fuels our bodies and has always been an important manifestation of identity, culture and values. Nowhere is this more evident than when looking at how diets evolve as products and trends move from new to normalized. American culture has not traditionally embraced insect proteins, but WMU students are working on a plan to change that.

Katelyn Wandel walking down a sidewalk outside on campus

A taste of success

Business Bronco Katelyn Wandel is getting a taste of what a rewarding career in the food and consumer package goods marketing industry is like.