Food marketing student stands in the hallway of Schneider Hall

Our approach

We offer the very best in experiential learning, from simulations, to specialized classrooms, to certifications, to preparation for graduate school.

Food Marketing Program

The food marketing program will prepare you for many roles within the industry and provide the necessary tools for a successful career. Food marketing graduates are heavily recruited by leading firms. The program includes professional development, leadership, community service, networking and job search preparation. You will stand out in the job market and in interviews with a food marketing degree from WMU Haworth. Dig into your future and savor the opportunities that this nationally recognized program has to offer! 

Hands-on activities such as course projects, case competitions, certifications and consulting enable you to enter the workforce with experience beyond the entry-level. WMU food marketing graduates hit the ground running, making them some of the most sought-after professionals in the country. The talented faculty, paired with resources like the college’s Zhang Career Center, will help you land your dream job after graduation and position you for a lifetime of success.

  • Video of Craft your career at WMU Haworth: Food marketing major

Food marketing degree programs that take you places

Whether you are pursuing an undergraduate degree or are looking for graduate courses to take you further in your career, the food marketing program at WMU is the place to be.

Enhance your experience with focused resources

Whether you need career advice, personal and professional development, or would like to connect with other food marketing students, our department gives you a wide breadth of resources so you can take full advantage of your WMU education.


  • Food Marketing Conference

    The FMC is a conference that draws 800+ attendees each year and provides you the chance to network with industry professionals, from recent graduates to the CEOs of major food and consumer packaged goods companies.

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  • Photo of student seated at a table with laptop


    The food marketing program offers a number of certifications that give you an edge when seeking internship and full-time opportunities. These best-in-class programs are offered online and verify you possess in-demand skills that employers are looking for.

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  • Industry leader speaking to an audience in a classroom setting.

    Food Industry Research and Education Center

    The center seeks to lead research in food and consumer packaged goods in the areas of marketing, business analytics, logistics, food security, global supply chains and human resource management.

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Find your competitive edge at WMU

  • Aidan Paciorek in a hallway at the Haworth College of Business

    Aidan Paciorek found a sense of belonging in the WMU food marketing program, which also gave him the opportunity to travel for industry conferences and intern at SpartanNash, where his intern project was named among the top 15 out of over 100.