Food and Consumer Package Goods Marketing

Thought leader in food marketing takes reins of Western’s renowned program

Dr. Russell J. Zwanka, associate professor of marketing, was named director of the food and consumer package goods marketing program in the Haworth College of Business, the premier program of its kind in the country. Appointed to the faculty in August 2020, Zwanka has already shaped the program in significant ways. A talented teacher, mentor and researcher, Zwanka has exciting plans for the program.

A presenter speaks to conference participants

Former PepsiCo CEO, industry leaders to speak at Food Marketing Conference

Western's Food Marketing Conference occurs March 22 and 23 and focuses on “Reimagining the Marketplace: Embracing Change and Transformation.” The event, presented in on-demand and in-person formats, boasts presenters such as Indra Nooyi, former chair and CEO, PepsiCo, as well as other industry leaders and speakers on workplace culture. Last year’s event drew more than 1,000 participants, and this year’s lineup promises a great mix of dynamic speakers.

Business fraternity receives multiple recognition awards for excellence

The Western Michigan University chapter of the Delta Sigma Pi professional business fraternity, Epsilon Omicron, won several awards during the October 2021 Virtual LEAD School. The chapter’s accomplishment of receiving not one but three awards speaks to its commitment to excellence in promoting the ideals of the fraternity through consistent, focused actions and activities.