The program is a comprehensive online course that covers all aspects of cannabis marketing, from product knowledge, branding and category management, to market research and analytics.
The certification is intended to provide additional education to further professionals in the industry.
Three Western Michigan University business students, Jacob Remington, Katelyn Wandel and Lily Zwanka, have been awarded scholarships from Grocery Manufacturers’ Representatives (GMR) of Grand Rapids. The $3,000 award honors students for their pursuit of experience, passion for the industry, goals, service to their community and personal branding.