WMU student speaks from the podium of the conference

Conference returns to Kalamazoo, grows offerings

At  the new  WMU Food Marketing and Supply Chain Conference in March, participants will have the opportunity to enjoy sessions in-person or online. The “live hybrid” format—and a new conference app—will encourage engagement and interaction. Participants in the hybrid environment will be able to ask questions of speakers in real-time, giving all conference attendees the opportunity to fully participate from anywhere in the world.

Student outside the Haworth College of Business

Western launches food marketing focus within MBA program

Western Michigan University’s food and consumer package goods marketing program is planning to offer new coursework as part of the WMU MBA. Flexible course formats will enable professionals to maintain progress on their food marketing-focused MBA from anywhere in the world.

Hannah Douglas smiling at the camera.

Fulfilling food marketing goals: WMU student takes on new job opportunity

Throughout her time at the Haworth College of Business, Hannah Douglas has embraced the wisdom she was taught her freshman year: you only get out what you put in. Hannah graduated in June with a well-earned bachelor’s degree in food and consumer package goods marketing. Now, Hannah is joining the Hormel team in Phoenix, Arizona, as a food service sales representative.

Most Americans don’t eat worms … yet!

Most Americans don’t eat worms … yet!

Food fuels our bodies and has always been an important manifestation of identity, culture and values. Nowhere is this more evident than when looking at how diets evolve as products and trends move from new to normalized. American culture has not traditionally embraced insect proteins, but WMU students are working on a plan to change that.