Two professionals in business dress walk into the lobby of the Haworth College of Business.


Grounded in Western Michigan University’s food and consumer package goods marketing program and the Food Industry Research and Education Center (FIRE), Western is proud to offer the most advanced university-based certification programs for industry professionals in partnership with Learning Evolution.

WMU faculty and industry experts develop the content and provide the instruction for these certifications, so you are guaranteed to learn from educators who are committed to providing learners with the most up-to-date information and best practices in the field. Affordable prices make these trainings an incredible value.

WMU Professional Category Management Certification

The WMU Professional Category Management Certification program, in partnership with Learning Evolution, offers an innovative program that will equip you with the skills and knowledge to excel in category management and data analytics. You will be able to develop and implement consumer-centric category strategies in the context of the global omnichannel markets for food and fast-moving consumer goods retail channels.

Level 1 and Level 2 certifications will solidify and expand upon your understanding of current category management theory and marketing principles.

Who should enroll in the WMU Professional Category Management Certification?
• Food industry professionals looking to advance knowledge and skills in category management.
• Entry-level merchants and operators.
• Food marketing students.
• Food companies looking to increase overall ability to connect with customers.

Sessions are offered on an ongoing basis and can begin at any time for you or your team members.

Register now

WMU Cannabis Marketing Certification

The Cannabis Marketing Certification is a first-of-its-kind program in the nation offered by WMU and Learning Evolution. The comprehensive online course covers all aspects of cannabis marketing, from product knowledge, branding and category management to market research and analytics. The program is designed to provide you with the knowledge and skills necessary to succeed in the rapidly growing cannabis industry.

Who should enroll in the WMU Cannabis Marketing Certification?
• Consumer package goods and retail professionals looking to advance their knowledge and skills in the cannabis industry.
• Professionals with roles in category management, digital marketing, marketing, sales and sales support looking to join this rapidly growing industry.   
• Students looking to gain a competitive edge in the job market.
• Cannabis business owners and operators looking to learn more about marketing their products and services.

Register now


Contact Dr. Russell Zwanka, director of the food and consumer package goods marketing program and associate professor of marketing, at or Scott Matthews, CEO of Learning Evolution, at