Category Management Certification

University-based Professional Category Management Certification

Western Michigan University’s food and consumer package goods marketing program has developed a university-based global Professional Category Management Certification, which combines the best of WMU’s top-tier food marketing curriculum with technology resources from Learning Evolution. You get the best of both worlds!

Pictured is Dr. Russell Zwanka sitting at a laptop“We are pumped about bringing this innovative university-based program to partners in the food industry, as well as to other universities with food marketing-focused programs. The certification confirms and expands on participant understanding of current category management theory and marketing principles. The training provides knowledge and tools for developing and implementing consumer-centric category strategies in the context of the global omnichannel markets for food and fast-moving consumer goods retail channels.” - Dr. Russell Zwanka, associate professor

You can expect:

  • Food marketing faculty and industry experts developing the content and providing the instruction.
  • Research insights and guidance from the Food Industry Research and Education Center (FIRE) at WMU’s Haworth College of Business.
  • Affordable prices that make the training an incredible value.

The WMU Professional Category Management Certification offers: 

WMU Professional Category Management Certificate Level 1 badge

  • An innovative program for partners in the food industry, as well as to other universities with food marketing-focused programs. 
  • Level 1 and Level 2 Category Management Certification, which confirms and expands upon participant understanding of current category management theory and marketing principles.
  • Knowledge and tools for developing and implementing consumer-centric category strategies in the context of the global omnichannel markets for food and fast-moving consumer goods retail channels.

Who should enroll in WMU Professional Category Management Certification?

  • Food industry professionals looking to advance knowledge and skills in category management.
  • Entry-level merchants and operators.
  • Food marketing students.
  • Food companies looking to increase overall ability to connect with customers.
  • People who want to win!

Sessions are offered on an ongoing basis and can begin anytime for you or your team members.

Register now

Questions?

Contact Dr. Russell Zwanka, associate professor of marketing, via email or Scott Matthews, CEO, Learning Evolution, at smatthews@learningevolution.com.