Marketing Major


What can you do with a marketing bachelor’s degree from Western Michigan University’s Haworth College of Business? The possibilities are endless.

Vital to any successful organization, marketing will give you a comprehensive understanding of how to meet stakeholder needs, preparing you for positions in a range of business-to-business and consumer goods and service companies, as well as non-profit organizations.

With more than 10,000 marketing alumni represented nationally and globally, it’s no wonder the WMU marketing major is nationally recognized. Explore why the marketing program may be the best option for you!

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Pride in our program

The WMU marketing major is among the largest undergraduate programs in the nation with a national reputation. The academic quality and student success of our program is evident in:

  • Alumni in positions as CEOs, presidents, executive vice presidents and directors.
  • Student teams that have placed several times as one of the top five universities in the American Marketing Associations case competition.
  • The largest number of short-term international study abroad programs in the Haworth College of Business, including Germany, Thailand, Chile and the Dominican Republic.

Marketing coursework


Required courses

  • MKTG 2500—Marketing Principles
  • MKTG 3710—Marketing Research
  • MKTG 3780—Marketing Analytics
  • MKTG 4750—International Marketing
  • MKTG 4770—Consumer Behavior
  • MKTG 4860—Marketing Strategy

Electives (two required)

MKTG 2900—Intro to Food and Consumer Package Goods

MKTG 3600—Professional Selling

MKTG 3730—Digital and Social Media Marketing

MKTG 3740—Advertising & Promotion

MKTG 3800—Sport Marketing

MKTG 3920—Applied Marketing Analysis

MKTG 4500—Customer Relationship Management

MKTG 4730—Data Driven Marketing

MKTG 4760—Retail Management

MKTG 4780—Special Topics in Marketing

View more information on prerequisites, core courses and electives in the WMU catalog.

Career placement

A bachelor’s degree in marketing from WMU can prepare you for a number of career options in areas like market research, marketing strategy and brand management, customer experience, advertising and promotions, and digital marketing.

Marketing students who have completed the program have many job opportunities and have gone on to start marketing careers at major companies such as:


If you have questions or concerns related to your coursework, or you seek career advising, contact a faculty member listed below:

Dr. Robert Harrison
Office: 3169 Schneider | (269) 387-5261
Email Robert Harrison

Dr. JoAnn Atkin
Office: 3166 Schneider | (269) 387-6238
Email JoAnn Atkin

Dr. Alhassan Mumuni
Office: 3262 Schneider | (269) 387-5269
Email Alhassan Mumuni

Dr. Zahir Quraeshi
Office: 3282 Schneider | (269) 387-6093
Email Zahir Quraeshi

Dr. Ann Veeck
Office: 3148 Schneider | (269) 387-6140
Email Ann Veeck