Marketing

Bachelor's in Marketing

As a marketing student at Western Michigan, you will learn from instructors who are passionate about marketing—and about your success as a student. Choosing marketing as your major means that you will have the ultimate in flexibility and can choose electives to suit your interests.

Our focus on experiential learning means that your classes will incorporate real-world scenarios into everyday homework. Whether that is partnering with a business to work on a project or preparing for a case competition, these opportunities allow you to apply your knowledge in a way that gives you real skills to add to your resume. And our chapter of the American Marketing Association is very active on campus—giving you access to industry and alumni guest speakers, exclusive events and tours, help with internships and much more.

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Maximize your marketability

A marketing degree from WMU Haworth will set you up to build and maintain valuable relationships with customers wherever you go. You'll know how to create, plan, and deliver strong messages to target audiences via campaigns backed by market research—building brand trust all along the way. We have alumni working in positions in business-to-consumer, business-to-business, consumer goods, and service companies, as well as nonprofits. Any industry will be open to your excellence as a marketing professional.

Recent graduates from the Department of Marketing are working in a variety of jobs, including:

Associate buyer
Assistant merchandising manager
Category analyst
Sales representative
Assistant account executive
Supply chain manager

Companies:

Amazon
Coyote Logistics
Doner
Enterprise Holdings
Hormel Foods
Meijer
Oracle
The J.M. Smucker Company

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Student writing on white board with others watching — Check out experience-driven learning opportunities

Learning that launches your career

What can you do with a bachelor’s degree in marketing from WMU Haworth? The possibilities are endless. Marketing plays a vital role in every type of industry. It’s all about building and maintaining valuable relationships with customers by creating, delivering and communicating value.

At the Haworth College of Business, you will learn from instructors who have had successful marketing careers. This means they know the skills and abilities that employers are looking for and they will equip you to enter the profession with more than just textbook knowledge. Your coursework will include projects that you might see in a real office environment, whether it's analyzing market data to come up with a product launch strategy or solving complicated supply chain challenges. No matter what path you choose, a marketing degree from the Haworth College of Business will set you up for success in your chosen career.