Marketing

WMU launches professional training and certification in category management

WMU's Food Industry Research and Education Center has partnered with Learning Evolution to offer training, education and category management certification for professionals in the consumer packaged goods and retail industries.

A woman wearing graduation regalia smiles outside on campus.

WMU Foundation receives historic gift in excess of a half-billion dollars, the largest ever for a public higher ed institution

Visionary Western Michigan University graduates have donated to the WMU Foundation $550 million, the largest gift for a public institution of higher education in U.S. history. Forward thinking in design, scope and size, this historic philanthropic contribution will be known as the Empowering Futures Gift. The donors, alumni who have chosen not to be named, earmarked their record-breaking contribution to WMU and Western Michigan University Homer Stryker M.D. School of Medicine (WMed).

Five students socially distanced and standing outside in courtyard.

Food marketing students clinch second place at national university case competition

A team of Western Michigan University food marketing students soared to second place during the virtual National Grocers Association Student Case Study Competition March 8 to 10.

Call for nominations for The 30

September 9

Do you know an emerging business leader who is a recent alum of Western Michigan University's Haworth College of Business and is providing thought leadership and innovative perspectives in the business world? Nominate yourself or a friend for the college's digital publication, The 30.

The sky’s the limit in advertising and promotion program

August 9

Striving to be better in all she does is how Alexis Morris has spent her college career at Western. It is evident through her academic and student life experiences that she wants to leave a distinct mark on the advertising and event management industries.