Hailey Granich

WMU food marketing student receives national scholarship

Hailey Granich, a student at Western Michigan University’s Haworth College of Business recently received a competitive FMS Solutions Holdings Legacy Scholarship in the amount of $3,000 from the National Grocers Association Foundation. Granich credits leadership opportunities—and the mentorship she has received in the food and consumer package goods marketing program—with her growing confidence that she has chosen the right field.

WMU student speaks from the podium of the conference

Conference returns to Kalamazoo, grows offerings

At  the new  WMU Food Marketing and Supply Chain Conference in March, participants will have the opportunity to enjoy sessions in-person or online. The “live hybrid” format—and a new conference app—will encourage engagement and interaction. Participants in the hybrid environment will be able to ask questions of speakers in real-time, giving all conference attendees the opportunity to fully participate from anywhere in the world.

A students works on a laptop at a table outside.

New SEO class pays off in job opportunities for marketing students

Western marketing students are learning the complexities behind online searches and how to influence these search results. A new digital marketing course in the Haworth College of Business is helping students learn how to generate website traffic and conversions through search engine optimization (SEO) and content marketing, and it is already making an impact.

Sai Myint

Veteran and volunteer: Student pursues balance, community and appreciation work

A veteran and award winning volunteer, Sai Myint is approaching graduation from the food and consumer package goods marketing program ready to take on a new challenge. “I'm open to any opportunity that will give me a great work life-balance, a sense of community and appreciation for the work done,” says Myint.

The 30 logo

Call for nominations for The 30

The 30 recognizes emerging business leaders who are providing leadership and innovative perspectives in business. Nominations are now open! Honorees represent the work ethic, innovation and passion synonymous with being a Business Bronco. Nominations are due by Oct. 21.

Most Americans don’t eat worms … yet!

Most Americans don’t eat worms … yet!

Food fuels our bodies and has always been an important manifestation of identity, culture and values. Nowhere is this more evident than when looking at how diets evolve as products and trends move from new to normalized. American culture has not traditionally embraced insect proteins, but WMU students are working on a plan to change that.

The 2022 edition of the Business magazine is now available.

2022 Business Magazine

The 2022 edition of the Business magazine is now available! This year we celebrate student success—from stories about first place finishes for student teams to exploration and personal growth. Read on to learn about accolades and milestones for programs, alumni, students, faculty and staff, as well as perspectives on the economy, international partnerships, student research, community outreach and more.

Pictured is Janelle Tischer standing outside smiling

From motors to mouse ears: Alumna crafts advertising expertise

Janelle Tischer, B.B.A.’00 has dominated the fast-paced advertising industry by working with blue chip brands such as Cadillac, Chevrolet, Sprint and now  Disney. Her most recent accolade was being named the 115th president of Adcraft Detroit, the oldest nonprofit advertising association in the country.

Elma Celebic wearing a graduation cap.

Motivated marketer

For Elma Celebic, there has been no greater reward than graduating from WMU. Among her successes: An internship with global media company Razorfish that led to a full-time career.