Photo of WMU sales students Laurel Wright and Tyler Nabozny.

Sales student places first in national competition

A team of two Western Michigan University sales students competed in the State Farm Marketing and Sales Competition in Warrensburg, Missouri, on Nov. 2, with one student taking top honors in the sales role-play category.

Photo fo 10 WMU sales students standing on a sidewalk outside.

Sales students receive top honors at regional competition

WMU sales students placed first in the Thomson Reuters Sales Competition, where top sales students from the region competed. Students assumed roles as inside sales representatives selling a custom website service and placed first in team and individual standings.

Opening the Vault of Brand Strategy

An iconic brand, a favorite flavor of pop, humor, a social strategy and stellar results. It's part of the daily routine for the Broncos of TMV Group who are sharing the brand stories of one of their clients, Faygo, with the next generation.

photo of Gino Faris in suit and tie

Passion, pride and pursuing dreams—how one student prospers as a Business Bronco

Gino Faris, a senior studying sales and business marketing follows his passions and takes advantage of as many opportunities as he can. From serving as the marketing manager of TEDx Kalamazoo to working with the Small Business Development Center to start his own business, he’s worked hard to achieve his dreams. Faris discusses his involvement on campus and beyond, how to get the most out of the college experience and why he is proud to be a Business Bronco.