student with phantom of opera cookie

Social influencing unmasked with Phantom of the Opera project

Recognizing the power of influencer marketing as a way for tapping into target markets, Miller Auditorium staff looked to the college of business for help encouraging WMU students to attend the recent showing of The Phantom of the Opera. That help came from Dr. Scott Cowley, assistant professor of marketing, and a savvy group of digital marketing students.

student working at desk

Internships help students launch careers

WMU’s Haworth College of Business has always placed a premium on experiential learning. Combining academic studies with real world, on-the-job experience, through partnerships with employers helps business students excel and often leads to post-graduation job placement. WWMT’s recent news story features integrated supply chain management major Katherine Collier and finance major Caleb Kudary.