Western Michigan University’s Department of Marketing is one of the largest marketing programs in the nation. We offer you the choice of six majors along with minors in advertising and promotion and marketing. Our faculty brings years of practical experience to the classroom and maintain close ties with industries through applied research and consulting. Join WMU to pursue academic excellence through innovation approaches to learning, discovery and service.
A team of two Western Michigan University sales students competed in the State Farm Marketing and Sales Competition in Warrensburg, Missouri, on Nov. 2, with one student taking top honors in the sales role-play category.
Integrated supply management students placed first at this year's General Motors/Wayne State University Supply Chain Case Competition. This is the second year in a row that WMU students have placed in this international competition.
WMU sales students placed first in the Thomson Reuters Sales Competition, where top sales students from the region competed. Students assumed roles as inside sales representatives selling a custom website service and placed first in team and individual standings.
Dr. JoAnn Atkin, associate professor of marketing, did not always plan for a career in marketing, let alone a career of teaching it. Her path had many twists and turns—she tried many different majors before choosing marketing, and worked in retail, advertising, and market research and analysis before choosing to teach. She discusses how she ended up at Western Michigan University, what she loves about the Haworth College of Business and what she enjoys most about teaching.
Dr. Scott Cowley, assistant professor of marketing, believes that “difficult-to-use and outdated websites are a terrible curse on humanity,” so when he noticed that the Kalamazoo/Battle Creek International Airport’s website was in need of updating, he offered to help. In his quest to provide projects that are meaningful and impactful to both his students and the community, he felt that working with the airport was a great project for the advanced digital marketing strategies course that he teaches.
Whether it's that hard-hitting article, an untenable controversy or a hilariously-crafted quiz, socially shared content runs rampant online. But creating engaging content while serving business goals is no easy task. Is there a formula to creating contagious content every time? Dr. Scott Cowley, assistant professor of marketing, seems to have it figured out.
Dr. Scott Cowley, assistant professor of marketing, believes that “difficult-to-use and outdated websites are a terrible curse on humanity,” so when he noticed that the Kalamazoo/Battle Creek International Airport’s website was in need of updating, he offered to help. In his quest to provide projects that are meaningful and impactful to both his students and the community, he felt that working with the airport was a great project for the advanced digital marketing strategies course that he teaches.
