Marketing degree programs that mean business
Enhance your experience with focused resources
Whether you need help choosing a major, writing a resume, or would like to connect with other marketing students, our department gives you a wide breadth of resources so you can take full advantage of your WMU education.
The courses I’ve taken have thoroughly prepared me for a career in business, no matter where I end up. From foundational courses to my major classes, I truly feel I’m receiving the best business education available. The professors at WMU Haworth genuinely care about your success, and the friendships I’ve made along the way have been invaluable.
Find your competitive edge at WMU
WMU sales students thrive in the desert, winning the Desert Cup
A team of four WMU Haworth students won first place at the Arizona Collegiate Sales Challenge, bringing the Desert Cup back to WMU for the third time. Competing in sales role-play and marketing presentation events, the students worked hard to prepare and support each other, leading to the top spot out of 15 schools represented at the competition.
WMU digital marketing students create influencer campaigns for Disney’s The Lion King
Western Michigan University digital marketing students are partnering with Miller Auditorium to promote Disney’s The Lion King to other WMU students through social media. As part of a pilot “student influencer program,” students are generating engaging content to encourage attendance at the show while also communicating the university-subsidized 50% student discount that applies to many of Miller Auditorium’s shows.