Dr. Russell Zwanka at his desk

Thought leader in food marketing takes reins of Western’s renowned program

Dr. Russell J. Zwanka, associate professor of marketing, was named director of the food and consumer package goods marketing program in the Haworth College of Business, the premier program of its kind in the country. Appointed to the faculty in August 2020, Zwanka has already shaped the program in significant ways. A talented teacher, mentor and researcher, Zwanka has exciting plans for the program.

A presenter speaks to conference participants

Former PepsiCo CEO, industry leaders to speak at Food Marketing Conference

Western's Food Marketing Conference occurs March 22 and 23 and focuses on “Reimagining the Marketplace: Embracing Change and Transformation.” The event, presented in on-demand and in-person formats, boasts presenters such as Indra Nooyi, former chair and CEO, PepsiCo, as well as other industry leaders and speakers on workplace culture. Last year’s event drew more than 1,000 participants, and this year’s lineup promises a great mix of dynamic speakers.

Headshot of former Bronco athlete Tim Hiller

From football star to franchise owner

Alumnus and former WMU quarterback Tim Hiller recently scored ownership of the newest Chick-fil-A restaurant in West Michigan. In this interview, he discusses his time as a Business Bronco, an athlete and a new franchise owner for the famous chicken chain.

Pictured is Janelle Tischer standing outside smiling

From motors to mouse ears: Alumna crafts advertising expertise

Janelle Tischer, B.B.A.’00 has dominated the fast-paced advertising industry by working with blue chip brands such as Cadillac, Chevrolet, Sprint and now  Disney. Her most recent accolade was being named the 115th president of Adcraft Detroit, the oldest nonprofit advertising association in the country.

Elma Celebic wearing a graduation cap.

Motivated marketer

For Elma Celebic, there has been no greater reward than graduating from WMU. Among her successes: An internship with global media company Razorfish that led to a full-time career.

Charles Poole standing in front of Schneider Hall, wearing a backpack and smiling.

Maximum effort = Maximum impact

Throughout his time at WMU Haworth, Charles Poole has learned that giving your best effort and fully committing to growth opportunities leads to success.