Marketing

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Our approach

At WMU Haworth, you don’t just get textbook marketing skills, you have the opportunity to practice those skills in real-world scenarios.
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Department of Marketing

Are you looking for a degree that builds on your passions and sets you up for success? The Department of Marketing at the Haworth College of Business offers five programs—all of which are designed to give you experiences that will not only help you get a job, but help you succeed in that job in record time.

You will have access to the best marketing expertise in higher education, with instructors who are engaged with the marketplace and able to bring current research and best practices into the classroom. Combine that with resources including the Zhang Career Center, advising and career readiness events, to name a few, and you will be well on your way to building the future you want.

Digital marketing

Hear from Jailah

Food marketing

Hear from Aidan

Marketing

Hear from Lexie

Sales and business marketing

Hear from Ellen

Supply chain management

Hear from Chelsea

Marketing degree programs that mean business

Marketing is a broad field with a world of options to explore. At WMU Haworth, you will have many opportunities to see where your interests lead you. You could find your passion for sales and business marketing through a sales competition or maybe discover a talent for food marketing by meeting with an industry leader. Whether you see yourself managing social media content, solving complicated supply chain challenges or creating campaigns at an advertising agency, a marketing degree from the Haworth College of Business will help you to start on your career path and succeed wherever your career takes you.
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Three students, in discussions at a table in Schneider Hall common space.

Enhance your experience with focused resources

Whether you need help choosing a major, writing a resume, or would like to connect with other marketing students, our department gives you a wide breadth of resources so you can take full advantage of your WMU education.

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The courses I’ve taken have thoroughly prepared me for a career in business, no matter where I end up. From foundational courses to my major classes, I truly feel I’m receiving the best business education available. The professors at WMU Haworth genuinely care about your success, and the friendships I’ve made along the way have been invaluable.

—Maddy Woods

Find your competitive edge at WMU

WMU food marketing students in the Haworth College of Business with Dr. Russell Zwanka

WMU food marketing students get cutting-edge AI industry tool through six-figure gift

Intent Ai, developer of the AiRICA category management platform, has gifted Western Michigan University’s food marketing program with first-in-the-country access to its agentic artificial intelligence model built to support the next generation of category management. The tool will gives student novel access to cutting-edge technology and experience in the same AI environments that professionals are beginning to use.

WMU food marketing students at Coca-Cola

A class like no other: Food marketing students visit 36 companies in two weeks

A long-standing tradition, the Great Lakes Food Industry Tour takes food marketing students to 36 companies in two weeks and provides Experience-Driven learning, memories and connections that transcend the trip itself.