Statistics
100%
of sales and business marketing graduates had instructors who made them excited about learning
100%
of sales and business marketing graduates participated in Experience-Driven Learning
98%
of sales and business marketing graduates working full time have a job related to their degree
Pursue a B.B.A. in sales and business marketing
The sales and business marketing program at WMU Haworth has one clear purpose: Preparing you to succeed in the real world of professional sales. The curriculum is intensive, focusing on real-world sales skills including negotiation, account management, business development and sales strategy, developed through coursework and hands-on practice in the Robert S. Kaiser Sales, Negotiation and Leadership Lab.
WMU Haworth faculty bring executive-level sales experience into the classroom, and the program's national reputation means employers actively recruit WMU sales graduates year after year. As a sales and business marketing student, you’ll have the opportunity to represent WMU in national sales competitions, where WMU teams regularly place in the top 10. And, with 98% of sales and business marketing graduates working full time in a job related to their degree, this program delivers a direct line from education to career.
What you’ll learn
The sales and business marketing curriculum covers core business fundamentals alongside specialized coursework in selling, sales management, negotiation, business development and customer relationship management. You’ll develop practical skills through hands-on training in the Robert S. Kaiser Sales, Negotiation and Leadership Lab, where role-play scenarios and real-world simulations prepare you for the dynamics of professional sales.
The program's focus on relationship-based selling and strategic business marketing gives WMU graduates the tools to succeed across industries, from consumer goods and pharmaceuticals to technology and manufacturing. Sales competitions throughout the year add another layer of experiential preparation, giving you the chance to apply what you've learned in sales scenarios, competing against peers from programs nationwide.
Quote
What I love about the sales program is that we are not very written test focused. We like to practice how we play. What that means for us is taking what we learn in the classroom from our professors and their real-world experiences, and taking that to our sales lab, trying to get them to buy a product from us as students.
Where you’ll be after graduation
Sales and business marketing graduates from WMU Haworth go on to careers as account managers, business development representatives, district sales managers and sales development representatives.
Recent graduates have been hired by leading employers including Abbott, Gallagher, Gallo, PepsiCo, Stryker and Whirlpool. WMU Haworth’s Zhang Career Center connects sales and business marketing students with recruiting events, career coaching and internship opportunities throughout their degree. The program's national reputation means employers come to WMU looking for sales graduates—not the other way around.
What others have achieved
What others have achieved
WMU sales and business marketing students and graduates are already making their mark— take a look at some of their experiences.
Making the most of your learning experience
The Robert S. Kaiser Sales, Negotiation and Leadership Lab is the heart of the hands-on experience in WMU Haworth's sales and business marketing program, giving you a dedicated space to practice, prepare for competitions and refine your skills in a professional environment. National sales competitions give you the chance to test your abilities against peers from programs across the country, and our teams regularly place in the top ten.
The Zhang Career Center connects sales and business marketing students with internship placements, employer recruiting events and career coaching that reflect the program's strong ties to industry. Academic advising is available throughout the program to help you make the most of every opportunity WMU Haworth has to offer. And, as a part of SBMA, you have the chance to meet and network with sales professionals through employer nights that are held several times a semester.
What scholarships are available for a sales and business marketing degree?
Sales and business marketing students at WMU Haworth are eligible for scholarships based on academic merit and financial need, with both department-level and college-wide awards available. Admitted students can explore and apply for scholarships, including department-specific awards, through WMU's Scholarship Universe matching tool, which makes finding the right opportunities straightforward.
