• Facade of the Kaiser Sales, Negotiation and Leadership Lab

    Facility upgrade

    Increased square footage, new technology and renovated role-playing spaces.

  • Students sits across professor with portfolio

    Observing role-plays

    Cloud-based technology for recording, grading, evaluating and sharing.

  • Pictured is a student smiling

    Authentic selling

    Students participate in authentic selling scenarios in a realistic environment.

Success—it is what defines the sales and business marketing program at Western Michigan University.

Finding success in the Robert S. Kaiser Sales, Negotiation and Leadership Lab

At the Robert S. Kaiser Sales, Negotiation and Leadership Lab in the Haworth College of Business, students participate in authentic selling scenarios in a realistic environment where they are recorded and can review their sales role-plays. Through multiple interactions, students develop a level of confidence that cannot come from classroom activity alone. Students have the ability to watch and learn from their own recordings, which helps them improve their selling skills naturally.

Our students' talent has commanded the attention of recruiters for many years. Currently, the sales and business marketing program boasts a 98 percent engagement rate, which means that nearly all students are employed or in graduate school within three months of earning their degrees.

Video of It’s time to Rethink Smart. Are you ready?

Rethink Smart with a degree from WMU Haworth

 

 

  • Join in our success

    Ranked No. 1 on the list of “Top U.S. Sales Schools” by Study.com and recognized since 2007 as one of the “Top University Sales Programs” by the Sales Education Foundation, our program defines sales excellence.

  • Become part of our tradition

    Our reputation has drawn students and employers to the program since its inception in 1999, and over the past two decades, we have grown from 49 majors to 320, necessitating an upgrade to our sales lab.

  • 14 years ranked a top program

  • #1 top U.S. sales school

  • 1,689 alumni adding value

  • 320 sales majors in the program