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Facility upgrade
Increased square footage, new technology and renovated role-playing spaces.
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Observing role-plays
Cloud-based technology for recording, grading, evaluating and sharing.
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Authentic selling
Students participate in authentic selling scenarios in a realistic environment.
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Business magazine
Meeting disruption with innovation and resilience: The 2021 edition of Business magazine is now available.
Success—it is what defines the sales and business marketing program at Western Michigan University.
Craft your career at WMU Haworth
Craft your career at WMU Haworth
At the Haworth College of Business, students craft their careers with experiences that take them outside the classroom and their comfort zones, leading to increased confidence and job opportunities. Hear from Trenton—in his own words—about how WMU Haworth has supported him.
Video of Craft your career at WMU Haworth: Sales and business marketing major
Finding success in the Robert S. Kaiser Sales, Negotiation and Leadership Lab
At the Robert S. Kaiser Sales, Negotiation and Leadership Lab in the Haworth College of Business, students participate in authentic selling scenarios in a realistic environment where they are recorded and can review their sales role-plays. Through multiple interactions, students develop a level of confidence that cannot come from classroom activity alone. Students have the ability to watch and learn from their own recordings, which helps them improve their selling skills naturally.
Our students' talent has commanded the attention of recruiters for many years. Currently, the sales and business marketing program boasts a 98 percent engagement rate, which means that nearly all students are employed or in graduate school within three months of earning their degrees.
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Join in our success
WMU sales and business marketing students consistently place in the top 5 of national competitions, demonstrating the excellence of our program, faculty and resources.
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Become part of our tradition
Our reputation has drawn students and employers to the program since its inception in 1999, and over the past two decades, we have grown from 49 majors to 320, necessitating an upgrade to our sales lab.
Latest news
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98% of sales and business marketing graduates are employed or continuing their education
2021-22 Career Outcomes Report
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100% of sales and business marketing graduates working full time have a job related to their degree
2021-22 Career Outcomes Report
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98% of sales and business marketing graduates working full time are satisfied with their job
2021-22 Career Outcomes Report