Kaiser Sales, Negotiation and Leadership Lab

Sales and business marketing faculty member meeting with a group of students at a conference room table.

Success—it is what defines the sales and business marketing program at Western Michigan University. As a WMU student, you have a state-of-the-art facility that provides the very best in experience-driven learning where you can grow your sales skills by practicing realistic selling scenarios. The WMU approach to sales education speaks for itself with the sales and business marketing program continuously recognized as one of the best in the nation. Learn how you can grow through this specialized facility.

Kaiser Sales, Negotiation and Leadership Lab
Western Michigan University
Kalamazoo MI 49008-5430 USA
(269) 387-6130

Finding success in the Robert S. Kaiser Sales, Negotiation and Leadership Lab

The Robert S. Kaiser Sales, Negotiation and Leadership Lab will help you improve your selling skills naturally. The recording technology in the lab allows you to review your sales role-plays. Through multiple interactions, you will develop confidence.

As you review and learn from your own recordings, you will take your sales ability to the next level and feel empowered.

Sales and business marketing student with others at a conference table.
I enjoy seeing students realize just how well our curriculum prepares them. Students gain confidence through practice, especially when preparing for a presentation or competition.
—Mary Nielsen, faculty specialist II