Photo of WMU sales students Laurel Wright and Tyler Nabozny.

Sales student places first in national competition

A team of two Western Michigan University sales students competed in the State Farm Marketing and Sales Competition in Warrensburg, Missouri, on Nov. 2, with one student taking top honors in the sales role-play category.

Photo fo 10 WMU sales students standing on a sidewalk outside.

Sales students receive top honors at regional competition

WMU sales students placed first in the Thomson Reuters Sales Competition, where top sales students from the region competed. Students assumed roles as inside sales representatives selling a custom website service and placed first in team and individual standings.

Photo of Robert Kaiser.

Robert S. Kaiser Sales, Negotiation and Leadership Lab opens to students

A major gift by alumnus Robert Kaiser, owner and CEO of Gallagher-Kaiser Corporation, has transformed the sales lab at Western Michigan University's Haworth College of Business. A grand opening ceremony and open house will be held on Friday, Nov. 2, to celebrate the official opening of the facility.

Facility upgrades

  • Doubling of square footage to accommodate the growing number of majors
  • Renovated meeting spaces and role-playing facilities; addition of two additional role-play rooms and a board room
  • New technology
    • Cloud-based video learning system, accessible from anywhere, worldwide
    • Enhanced ability to pinpoint areas for student improvement with detailed notes embedded in videos of role-plays; enhanced ability for collaboration
    • Student accounts with archival footage of role-plays
    • Ability for students to share footage with prospective hiring managers
  • New façade and new furniture

Alumni and friends giving opportunities

Executive Club

  • Visionary: 3-year pledge of $1,000 per year
  • Benefactor: 3-year pledge of $500 per year

Leadership Circle

  • Platinum donation: $1,000
  • Gold donation: $500-$999
  • Silver Donation: $250-$499

*You may make scheduled payments for your gift. For example, if you wanted to donate $500 to reach the gold level of giving, you can choose to make 5 payments of $100 on the giving form.

Individuals who give $250 or more will have name and graduation year (if applicable) displayed on the donor recognition display with donor level noted.

Give today

Student success

With a 100 percent placement rate, our program is more in demand than ever before, and our students continue to demonstrate why they are the best.

  • State Farm Sales and Marketing Competition: In 2012 and 2013, WMU had the top individual student and finished second overall as a university. In 2014, WMU was the university champion. In 2015 and 2016, WMU students took third in marketing presentation and second in sales. To date, students have won more than $35,000 in scholarships at this competition.
  • Russ Berrie National Sales Challenge: Students have consistently finished first or second. 
  • National Collegiate Sales Competition: WMU has finished in the top 10 nine of the last 14 years, including seven top five finishes. WMU has one of the highest percentages of top 10 finishes of any of the 70+ universities who have competed during the same time frame.

  • International Collegiate Sales Competition, Sales Management Case Division: WMU students took fifth overall in 2016—WMU's first year of competing in this event. 
  • University of Toledo Invitational Sales Competition: WMU placed first as a university in 2018, with one student placing first in individual standings and the other placing second.

What it means to be a sales major

Lorr “Being taught and coached by Dr. Eckert, Dr. O’Reilly, and Dr. Newell was the best thing that ever happened to me. When I transferred to Western as a junior, I immediately felt behind everyone else. I started looking into extracurricular activities to join, and some friends told me about the Sales and Business Marketing Association. After attending, I began to learn what a sales major really meant. Shortly after, I changed my major to sales and business marketing and never looked back. I am forever grateful for SBMA and this lab!”
Greta Lorr, B.B.A.’13, Sales and Business Marketing
Analytics Account Manager, IBM