Western marketing students are learning the complexities behind online searches and how to influence these search results. A new digital marketing course in the Haworth College of Business is helping students learn how to generate website traffic and conversions through search engine optimization (SEO) and content marketing, and it is already making an impact.
It’s more than book smarts. More important than IQ. It’s the pursuit of purpose, daring to think differently, and not being afraid to question answers. We call it Rethink Smart. Are you ready?
Western Michigan University's digital marketing and eCommerce major is an interdisciplinary major that combines the study of marketing and information systems to prepare students for careers in fields such as eCommerce, data analytics, digital marketing, social media, and web application development services. Students will study digital technologies, web applications, web design and digital marketing practices in order to solve contemporary business problems and meet challenges in the rapidly changing digital marketplace.
Experts from Western Michigan University's Haworth College of Business review four interrelated areas that will impact the holiday season and New Year.
What would you do with an extra $10,000 to boost your organization? WMU digital marketing students found out firsthand by participating in Google’s Nonprofit Marketing Immersion Program. The program pairs student teams with qualifying nonprofit organizations around the country and gives them a generous grant to apply toward Google search ads that benefit their clients.
Graduate Manuela S. Villota Rivadeneira is ready for adventure. Her life's path has taken her from Ecuador and Colombia to the Haworth College of Business. Now she's on to new things as she begins her career in digital marketing in Chicago.
For Elma Celebic, there has been no greater reward than graduating from WMU. Among her successes: An internship with global media company Razorfish that led to a full-time career.