Digital Marketing and eCommerce

A woman wearing graduation regalia smiles outside on campus.

WMU Foundation receives historic gift in excess of a half-billion dollars, the largest ever for a public higher ed institution

Visionary Western Michigan University graduates have donated to the WMU Foundation $550 million, the largest gift for a public institution of higher education in U.S. history. Forward thinking in design, scope and size, this historic philanthropic contribution will be known as the Empowering Futures Gift. The donors, alumni who have chosen not to be named, earmarked their record-breaking contribution to WMU and Western Michigan University Homer Stryker M.D. School of Medicine (WMed).

Photo of a woman sitting in front of a laptop raising her hand wearing heaphones.

For virtual job interviews: Make a list, check your surroundings twice

Students are preparing themselves for the virtual job-hunting experience with the help of resources from Career and Student Employment Services and the Zhang Career Center.

Distance education as an opportunity for empathy

Dr. Scott Cowley, assistant professor of marketing, shares that empathy is just as important as course content in WMU's move to distance education.

Two masked students standing in hallway under stock ticker

Business magazine

June 21

Meeting disruption with innovation and resilience: The 2021 edition of Business magazine is now available. Read the issue.

Meet The 30

March 10

The Haworth College of Business is proud to present its 2021 edition of The 30, a publication that recognizes emerging business leaders who are providing thought leadership and innovative perspectives in the business world.

Dr. Scott Cowley: Faculty Teaching Award

November 4

Dr. Scott Cowley, assistant professor of marketing, has always been an academic trailblazer. He has helped to modernize and lead the digital marketing and eCommerce program, one of only a handful of its kind in the nation. This year, he received the faculty teaching award from the Haworth College of Business.

Jeff Huang, B.B.A.'19

August 21

The skills Jeff Huang, B.B.A.'19, learned as a digital marketing and eCommerce major transferred seamlessly to his current position as an SEO analyst for Internet Brands.