Digital Marketing and eCommerce

Distance education as an opportunity for empathy

Dr. Scott Cowley, assistant professor of marketing, shares that empathy is just as important as course content in WMU's move to distance education.

A women hands a piece of paper to a man over a table while both are stiing.

Employers to vie for job, intern candidates at spring career fairs

The WMU-organized events are free and open to the public, although tailored to college students and recent college graduates. They begin Thursday, Jan. 30, and conclude Wednesday, April 22. All but one takes place in Kalamazoo on the University's Main Campus.

(Left to right) WMU students Lexi Payne, Parker Hurley and Liz Volante.

WMU students claim top spot in national digital marketing competition

WMU's student team of Lexi Payne, Liz Volante and Parker Hurley participated in the event that featured more than 50 teams from colleges nationwide.

Meet The 30

March 11

The Haworth College of Business is proud to present its 2020 edition of The 30, a publication that recognizes emerging business leaders—both students and alumni—who are providing thought leadership and innovative perspectives in the business world.

Collaboration with esports arena creates a winning experience for business students, gamers and fans

August 12

Digital marketing and sports marketing students offered their expertise to WMU’s Esports Arena in an effort to boost participant and audience experience.

Navigating the digital marketplace

July 23

Lexi Payne never underestimates the power of combining creativity with technical knowhow. It’s this mindset that led her to major in digital marketing and eCommerce at Western Michigan University’s Haworth College of Business.

Esports collaboration

Ready to work

Contagious content

Schneider Hall

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