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    Plan a visit

    Interested in learning more about digital marketing and eCommerce? Schedule your personalized visit.

  • Pictured are Drs. Scott Cowley and Bidyut Hazarika standing outside and socially distanced

    Digital revolution

    Since the pandemic, every minute counts as organizations shift their digital strategies, business models and customer interactions.

  • Pictured is a group of masked students, socially distanced, sitting in an auditorium

    Dream teams

    Students launch mentorship program that offers early career preparation.

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    Ready to work

    With so many landing internships and gaining invaluable work experience, it’s no wonder that 9 of 10 Broncos are employed or in grad school within three months of earning their degree.

  • Schneider Hall and Fetzer Center

    Schneider Hall

    As a WMU business student, you will be provided all the education and services you need to succeed.

Rethink Smart.

It’s more than book smarts. More important than IQ. It’s the pursuit of purpose, daring to think differently, and not being afraid to question answers. We call it Rethink Smart. Are you ready?

Western Michigan University's digital marketing and eCommerce major is an interdisciplinary major that combines the study of marketing and information systems to prepare students for careers in fields such as eCommerce, data analytics, digital marketing, social media, and web application development services. Students will study digital technologies, web applications, web design and digital marketing practices in order to solve contemporary business problems and meet challenges in the rapidly changing digital marketplace.



On the path to the next adventure

February 15

Graduate Manuela S. Villota Rivadeneira is ready for adventure. Her life's path has taken her from Ecuador and Colombia to the Haworth College of Business. Now she's on to new things as she begins her career in digital marketing in Chicago.

Elma Celebic wearing a graduation cap.

Motivated marketer

October 28

For Elma Celebic, there has been no greater reward than graduating from WMU. Among her successes: An internship with global media company Razorfish that led to a full-time career.