Cowley classroom with students

Digital marketing students immersed with real clients, real budgets

What would you do with an extra $10,000 to boost your organization? WMU digital marketing students found out firsthand by participating in Google’s Nonprofit Marketing Immersion Program. The program pairs student teams with qualifying nonprofit organizations around the country and gives them a generous grant to apply toward Google search ads that benefit their clients. 

A woman wearing graduation regalia smiles outside on campus.

WMU Foundation receives historic gift in excess of a half-billion dollars, the largest ever for a public higher ed institution

Visionary Western Michigan University graduates have donated to the WMU Foundation $550 million, the largest gift for a public institution of higher education in U.S. history. Forward thinking in design, scope and size, this historic philanthropic contribution will be known as the Empowering Futures Gift. The donors, alumni who have chosen not to be named, earmarked their record-breaking contribution to WMU and Western Michigan University Homer Stryker M.D. School of Medicine (WMed).

The 30 logo

Call for nominations for The 30

Do you know an emerging business leader who is a recent alum of Western Michigan University's Haworth College of Business and is providing thought leadership and innovative perspectives in the business world? Nominate yourself or a friend for the college's digital publication, The 30.

Pictured is Scott Cowley

Dr. Scott Cowley: Faculty Teaching Award

Dr. Scott Cowley, assistant professor of marketing, has always been an academic trailblazer. He has helped to modernize and lead the digital marketing and eCommerce program, one of only a handful of its kind in the nation. This year, he received the faculty teaching award from the Haworth College of Business.