Lexi Payne

Navigating the digital marketplace

Lexi Payne never underestimates the power of combining creativity with technical knowhow. It’s this mindset that led her to major in digital marketing and eCommerce at Western Michigan University’s Haworth College of Business.

student with phantom of opera cookie

Social influencing unmasked with Phantom of the Opera project

Recognizing the power of influencer marketing as a way for tapping into target markets, Miller Auditorium staff looked to the college of business for help encouraging WMU students to attend the recent showing of The Phantom of the Opera. That help came from Dr. Scott Cowley, assistant professor of marketing, and a savvy group of digital marketing students.