Digital Marketing

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Our approach

The latest digital marketing practices and trends will be at your fingertips, with learning advantages from competitions, to mentorship programs, to award-winning faculty, to tactical class settings that will prime you to be a marketing professional.
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Digital Marketing Program

Be the person who influences digital audiences and inspires consumers to take action. The digital marketing major builds on a foundation of marketing principles with courses that focus on content creation, social media marketing, search engine optimization, digital analytics, web development and more.

This hands-on program is led by faculty who are experts in this evolving field and ensure the curriculum stays current with today’s digital techniques. You'll gain close to two years of professional experience to add to your resume—positioning yourself beyond entry-level positions upon graduation. Projects, student competitions and resources unique to the degree will expose you to real challenges in the digital world.

After graduation from WMU, your career will have you driving marketing efforts for companies in no time. From email campaigns, to social media strategy, to SEO audits, you'll be joining one of the most powerful fields as a marketing professional.

Digital marketing that delivers on growth

Digital marketing is applicable to any industry as its increasingly important for companies to connect with audiences across touchpoints like email, social media and websites. Your experience in this program will be placed between leading faculty who care about your career and classmates who share your passions.
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Enhance your experience with focused resources

Whether you need career advice, personal and professional development, or a chance to meet other digital marketing students, our program gives you a wide breadth of resources so you can take full advantage of your WMU education.

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The Haworth College of Business is one of the only schools in the country with my desired program, digital marketing. Not only is WMU Haworth a highly respected college, but the professors and staff make sure you feel welcome and supported throughout your academic journey.

—Aubrie Hicks

Find your competitive edge at WMU

The winning digital marketing team outside the Haworth College of Business

WMU Haworth digital marketing students repeat as world competition champions

A team of Western Michigan University Haworth College of Business digital marketing students has claimed first place at the 2026 Digital Marketing Competition. This is the second consecutive year that Western students have placed first, with four other WMU teams ranked in the top 25, reaffirming WMU’s standing as one of the top digital marketing programs in the world.

Julia Adams holds up a t-shirt inside Plannett Gunnett's downtown Kalamazoo fashion studio.

Fighting fast fashion on the fast track to a career

Western Michigan University student Julia Adams is putting Experience‑Driven Learning into action through her Broncos Lead Internship, gaining real‑world marketing skills while supporting the sustainability-focused and purpose-driven fashion brand Plannett Gunnett.