Adriana Vicario, a senior and first-generation student in the digital marketing and eCommerce program, shares her experiences learning and practicing skills relating to content marketing, search engine optimization and more as she prepares to graduate and explore what comes after Western Michigan University.
It’s more than book smarts. More important than IQ. It’s the pursuit of purpose, daring to think differently, and not being afraid to question answers. We call it Rethink Smart. Are you ready?
Western Michigan University's digital marketing and eCommerce major is an interdisciplinary major that combines the study of marketing and information systems to prepare students for careers in fields such as eCommerce, data analytics, digital marketing, social media, and web application development services. Students will study digital technologies, web applications, web design and digital marketing practices in order to solve contemporary business problems and meet challenges in the rapidly changing digital marketplace.
Western's Haworth College of Business helped prepare senior Isabel Henrickson to take on a challenging internship with Atlas Copco, a large industrial manufacturer.
Dr. Scott Cowley' winning presentation focused, in part, on his approach to providing hands-on experiences in digital marketing that prepare students for their careers.
Graduate Manuela S. Villota Rivadeneira is ready for adventure. Her life's path has taken her from Ecuador and Colombia to the Haworth College of Business. Now she's on to new things as she begins her career in digital marketing in Chicago.
For Elma Celebic, there has been no greater reward than graduating from WMU. Among her successes: An internship with global media company Razorfish that led to a full-time career.