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Digital revolution

Since the pandemic, every minute counts as organizations shift their digital strategies, business models and customer interactions.
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Dream teams

Students launch mentorship program that offers early career preparation.
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Ready to work

With so many landing internships and gaining invaluable work experience, it’s no wonder that 9 of 10 Broncos are employed or in grad school within three months of earning their degree.
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Schneider Hall

As a WMU business student, you will be provided all the education and services you need to succeed.
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Rethink Smart.

It’s more than book smarts. More important than IQ. It’s the pursuit of purpose, daring to think differently, and not being afraid to question answers. We call it Rethink Smart. Are you ready?

Western Michigan University's digital marketing and eCommerce major is an interdisciplinary major that combines the study of marketing and information systems to prepare students for careers in fields such as eCommerce, data analytics, digital marketing, social media, and web application development services. Students will study digital technologies, web applications, web design and digital marketing practices in order to solve contemporary business problems and meet challenges in the rapidly changing digital marketplace.

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Business experts predict disruption, shortages, flexibility and inflation in store for 2022

Experts from Western Michigan University's Haworth College of Business review four interrelated areas that will impact the holiday season and New Year.

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Business fraternity receives multiple recognition awards for excellence

The Western Michigan University chapter of the Delta Sigma Pi professional business fraternity, Epsilon Omicron, won several awards during the October 2021 Virtual LEAD School. The chapter’s accomplishment of receiving not one but three awards speaks to its commitment to excellence in promoting the ideals of the fraternity through consistent, focused actions and activities.

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Digital marketing students immersed with real clients, real budgets

What would you do with an extra $10,000 to boost your organization? WMU digital marketing students found out firsthand by participating in Google’s Nonprofit Marketing Immersion Program. The program pairs student teams with qualifying nonprofit organizations around the country and gives them a generous grant to apply toward Google search ads that benefit their clients.

On the path to the next adventure

February 15

Graduate Manuela S. Villota Rivadeneira is ready for adventure. Her life's path has taken her from Ecuador and Colombia to the Haworth College of Business. Now she's on to new things as she begins her career in digital marketing in Chicago.

Elma Celebic wearing a graduation cap.

Motivated marketer

October 28

For Elma Celebic, there has been no greater reward than graduating from WMU. Among her successes: An internship with global media company Razorfish that led to a full-time career.

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Business magazine

June 21

Meeting disruption with innovation and resilience: The 2021 edition of Business magazine is now available. Read the issue.