Digital Marketing

WMU student

Our approach

The latest digital marketing practices and trends will be at your fingertips, with learning advantages from competitions, to mentorship programs, to award-winning faculty, to tactical class settings that will prime you to be a marketing professional.
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Digital Marketing Program

Be the person who influences digital audiences and inspires consumers to take action. The digital marketing major builds on a foundation of marketing principles with courses that focus on content creation, social media marketing, search engine optimization, digital analytics, web development and more.

This hands-on program is led by faculty who are experts in this evolving field and ensure the curriculum stays current with today’s digital techniques. You'll gain close to two years of professional experience to add to your resume—positioning yourself beyond entry-level positions upon graduation. Projects, student competitions and resources unique to the degree will expose you to real challenges in the digital world.

After graduation from WMU, your career will have you driving marketing efforts for companies in no time. From email campaigns, to social media strategy, to SEO audits, you'll be joining one of the most powerful fields as a marketing professional.

Digital Marketing Program
Western Michigan University
Kalamazoo MI 49008-5430 USA
(269) 387-6130

Digital marketing that delivers on growth

Digital marketing is applicable to any industry as its increasingly important for companies to connect with audiences across touchpoints like email, social media and websites. Your experience in this program will be placed between leading faculty who care about your career and classmates who share your passions.
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Enhance your experience with focused resources

Whether you need career advice, personal and professional development, or a chance to meet other digital marketing students, our program gives you a wide breadth of resources so you can take full advantage of your WMU education.

The Haworth College of Business is one of the only schools in the country with my desired program, digital marketing. Not only is WMU Haworth a highly respected college, but the professors and staff make sure you feel welcome and supported throughout your academic journey.

—Aubrie Hicks

Find your competitive edge at WMU

Scott Cowley with students

WMU digital marketing students create influencer campaigns for Disney’s The Lion King

Western Michigan University digital marketing students are partnering with Miller Auditorium to promote Disney’s The Lion King to other WMU students through social media. As part of a pilot “student influencer program,” students are generating engaging content to encourage attendance at the show while also communicating the university-subsidized 50% student discount that applies to many of Miller Auditorium’s shows.