Digital marketing is the future of the marketing field, and Western Michigan University is one of the only schools in the world where you can earn a degree in it. You'll be prepared to enter the job search as a highly-qualified professional, with nearly two years of experience you can add to your resume because of this program—ready to run campaigns, social media marketing, web development and more for any organization!
If you're interested in learning about digital marketing best practices, analytics, content strategy, digital advertising, SEO, social media, and web applications and design, the digital marketing and eCommerce major may be the right fit for you.
The digital marketing and eCommerce program provides a challenging educational environment that:
When you choose to enroll in the WMU digital marketing and eCommerce program at the Haworth College of Business, you're entering the ranks of one of the top business schools in the world.
Less than 6% of business schools worldwide have obtained AACSB accreditation—and WMU Haworth is one of them, making it an excellent choice for students seeking quality education that is a good investment of their tuition dollars. WMU Haworth has maintained its AACSB accreditation since 1970 for undergraduate programs and 1981 for its graduate programs.
The digital marketing program has grown in size every year because we are passionate about teaching relevant, resume-building skills and being innovators on a national level.
Dr. Scott Cowley, associate professor of marketing and co-director of the digital marketing and eCommerce program
With faculty that are invested in you, opportunities to solve real-world business challenges, and resources like our own career center, on-site advising and career-readiness events—your background will catch employers' eyes. These invaluable experiences, internships and more are offered both independently and through Digital Marketing at WMU, the program’s student organization that connects students with industry experts.
Digital marketing majors work in a variety of positions across multiple industries. Take a look at some of the companies students make their mark at below.
The classes I took in this program were the springboard that helped launch my digital marketing career right after graduation and have been the foundation for my ability to take on roles across social media, paid media marketing and eCommerce strategy!
Erin Sionkowski, B.B.A.'17
The digital marketing alumni network is far reaching and full of accomplished professionals. You will be among a group of graduates who pride themselves on their exceptional work and who enjoy sharing their industry knowledge with students.
Dr. Ann Veeck has taught Food Marketing Analytics since its inaugural class in spring 2018. As she prepared for her fall class, she recognized there was a unique opportunity for her current students to learn from alumni and invited many of them back to judge the final presentations.