About the Digital Marketing and eCommerce Program

Digital marketing is the future of the marketing field, and Western Michigan University is one of the only schools in the world where you can earn a degree in it. You'll be prepared to enter the job search as a highly-qualified professional, with nearly two years of experience you can add to your resume because of this program—ready to run campaigns, social media marketing, web development and more for any organization!

If you're interested in learning about digital marketing best practices, analytics, content strategy, digital advertising, SEO, social media, and web applications and design, the digital marketing and eCommerce major may be the right fit for you.

Target a bold future for yourself

The digital marketing and eCommerce program provides a challenging educational environment that:

  • Prepares you for a leading-edge career in digital marketing.
  • Consists of faculty who will teach you skills for the modern industry.
  • Inspires a deeper connection to the field, University and community through major-related activities and experience-based learning.

When you choose to enroll in the WMU digital marketing and eCommerce program at the Haworth College of Business, you're entering the ranks of one of the top business schools in the world.

Less than 6% of business schools worldwide have obtained AACSB accreditation—and WMU Haworth is one of them, making it an excellent choice for students seeking quality education that is a good investment of their tuition dollars. WMU Haworth has maintained its AACSB accreditation since 1970 for undergraduate programs and 1981 for its graduate programs.

  • The digital marketing program has grown in size every year because we are passionate about teaching relevant, resume-building skills and being innovators on a national level.

    Dr. Scott Cowley, associate professor of marketing and co-director of the digital marketing and eCommerce program

Dr. Scott Cowley stands in the courtyard of the Haworth College of Business with students from his digital marketing class.

Enter the working world with a remarkable resume

With faculty that are invested in you, opportunities to solve real-world business challenges, and resources like our own career center, on-site advising and career-readiness events—your background will catch employers' eyes. These invaluable experiences, internships and more are offered both independently and through Digital Marketing at WMU, the program’s student organization that connects students with industry experts.

Digital marketing majors work in a variety of positions across multiple industries. Take a look at some of the companies students make their mark at below.

  • Amazon logo
  • Meijer logo
  • Pepsico logo
  • PMG logo
  • Stryker logo
  • Target logo

Erin Sionkowski Quote

  • The classes I took in this program were the springboard that helped launch my digital marketing career right after graduation and have been the foundation for my ability to take on roles across social media, paid media marketing and eCommerce strategy!

    Erin Sionkowski, B.B.A.'17

Join outstanding alumni who stay connected to students

The digital marketing alumni network is far reaching and full of accomplished professionals. You will be among a group of graduates who pride themselves on their exceptional work and who enjoy sharing their industry knowledge with students.