Scott Cowley

Photo of Scott Cowley
Scott Cowley
Associate Professor of Marketing and Director of the Digital Marketing Program
(269) 387-5265
3282 Schneider Hall, Mail Stop 5430
Mailing address: 
Department of Marketing
Haworth College of Business
Western Michigan University
1903 W Michigan Ave
Kalamazoo MI 49008-5430 USA
  • Ph.D., Arizona State University
  • B.S., Brigham Young University
Teaching interests: 
  • Digital marketing education
Research interests: 
  • Digital marketing and social media strategy
  • Trending technology in marketing (examples: AI, influencer marketing)
  • Digital customer experience and engagement

Dr. Scott Cowley is an associate professor of marketing at Western Michigan University's Haworth College of Business and director of the college's digital marketing program.

Cowley is an award-winning curriculum innovator, researcher, keynote speaker, textbook author and consultant, creating experiential projects that have been adopted at over 100 universities worldwide. He won international awards from the Marketing Management Association (Master Teacher Competition, Teaching Innovation Competition) and the top faculty teaching award from the Haworth College of Business. In his role at Western, Cowley has coached multiple student teams to top placements in international case competitions, and he serves as faculty advisor for the Digital Marketing at WMU student organization.

His research spans a variety of digital marketing and social media areas, from strategy to education. He serves on the editorial review board for the Journal of Marketing Education and was awarded the Outstanding Article of the Year for his research on the state of digital marketing education in U.S. business schools. He has multiple peer-reviewed journal publications and has presented research at several international academic conferences. He is co-author of the textbook "SEO: Strategy & Skills" by Steve Wiideman and Scott Cowley and has contributed to the creation of numerous digital marketing textbooks and industry marketing certifications.

Originally from Utah, Cowley holds a Ph.D. from Arizona State University and a B.S. in marketing from Brigham Young University. He enjoys helping students reach their career goals, encouraging educators to improve the relevance of their curriculum, and advising business professionals on their digital marketing strategy and execution. Learn more at or follow him on LinkedIn.