Haworth College of Business
Western Michigan University
1903 W Michigan Ave
Kalamazoo MI 49008-5430 USA
- Ph.D., Kennesaw State University
- MBA, Kennesaw State University
- Brand sustainability
- Digital and social media marketing
- Marketing strategy
Dr. Eric Harvey is an assistant professor of marketing at Western Michigan University’s Haworth College of Business. Harvey is a highly experienced marketing executive with over two decades of industry experience.
Harvey has been actively involved in higher education for over a decade, teaching various courses such as marketing strategy, integrated marketing communications, digital marketing and social media marketing. In addition, Harvey served as director of the Center for Advancement of Digital Marketing and Analytics at Ball State University.
In 2019, he authored the second edition of "Developing an Integrated Marketing Plan" and the first edition of "Social Media Marketing,” the latter of which is used in several courses across multiple universities.