In this rapidly changing digital marketplace, an electronic business marketing major from Western Michigan University will give you the skills needed to prepare you for a career in e-commerce, digital marketing, mobile marketing, social media, and web and mobile application development.

Created in response to significant industry and student demand, our program uniquely combines business, marketing and technical aspects of electronic commerce, providing you tremendous advantages in the employment arena. Through this major, you’ll have the opportunity to select either an information systems or marketing track, setting you on a path to success.

Become a digital leader and join the EBM program at the Haworth College of Business!

career placement

Our major prepares students for jobs in areas such as:

  • Digital Advertising
  • E-commerce
  • Internet Marketing
  • Mobile Application Development
  • Search Engine Marketing
  • Search Engine Optimization
  • Social Media
  • Web Services

Visit the Zhang Career Center for career exploration and professional development through innovative programming and advising,