In this rapidly changing digital marketplace, an electronic business marketing major from Western Michigan University will give you the skills needed to prepare you for a career in e-commerce, digital marketing, mobile marketing, social media, and Web and mobile application development.

Created in response to significant industry and student demand, our program uniquely combines business, marketing and technical aspects of electronic commerce, providing you tremendous advantages in the employment arena. Through this major, you’ll have the opportunity to select either an information systems or marketing track, setting you on a path to success.

Become a digital leader and join the EBM program at the Haworth College of Business!

student organizations

It is highly recommended that all majors join a registered student organization that matches their personal and professional interests. These RSOs provide you access to and interaction with employers and alumni, as well as provide a platform for professional growth and philanthropy. There are many organizations to choose from, including:

  • American Marketing Association
  • Business Technology Network
  • WMU AdClub
  • Global Business Students Association
  • Alpha Kappa Psi
  • Delta Sigma Pi

electronic business marketing coursework

Core courses:

  • CIS 2900—Web Applications for Business
  • CIS 3900—Business Web Architecture
  • MKTG 2500—Marketing Principles
  • MKTG 3710—Marketing Research
  • MKTG 3730—Digital and Social Media Marketing

Tracks with further core and elective courses:

  • Information systems
  • Marketing

More information about prerequisites, core courses and electives can be found online.

career placement

Our major prepares students for jobs in areas such as:

  • Internet Marketing
  • E-commerce
  • Digital Advertising
  • Mobile Application Development
  • Social Media
  • Search Engine Marketing
  • Search Engine Optimization
  • Web Services

Our faculty

Students with questions or concerns related to their coursework, or who seek career advising should contact an electronic business marketing major coordinator below:

Business Information Systems

Dr. KC Chen
Office: 3344 Schneider · (269) 387-5795
Email KC Chen

Dr. Bidyut Hazarika
Office: 3127 Schneider · (269) 387-6064
Email Bidyut Hazarika


Scott Cowley
Office: 3141 Schneider
Email Scott Cowley

Dr. JoAnn Atkin
Office: 3166 Schneider · (269) 387-6238
Email JoAnn Atkin