Product Design

WMU's product design program combines the disciplines of art, design, engineering and entrepreneurship. Housed in the College of Fine Arts, this highly innovative program will meet the growing design and manufacturing needs of southwest Michigan and the Midwest.

Beyond the classroom

WMU educators collaborated with local companies including Whirlpool, Tekna, Newell Brands, Stryker, Fabri-Kal, Landscape Forms and Eaton in the development of the product design program to ensure it prepares students to excel in the field. These ongoing strategic corporate partnerships also will afford students on-the-job training and real-world application opportunities. 

The product design program combines and builds upon the nationally-ranked programs within the Frostic School of Art, the College of Engineering and Applied Sciences and the Haworth College of Business to form a new, cutting-edge industrial design education experience.

After you graduate

Recent WMU graduates with degrees in product design and innovation can find jobs as:

  • Industrial designer
  • Product designer
  • User experience designer
  • Product innovation team leader
  • User experience researcher
  • Conceptual designer
  • Design strategist
  • Design director
  • Creative director
  • Business designer

Where is this program offered?

  • Kalamazoo

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